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WhyAfrica celebrates third birthday!

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WhyAfrica celebrates third birthday!
Gift Kaipa, the Malawi Minister of Mining’s PRO (in picture below with copies of WhyAfrica’s Road Trip Preview Magazine, last year in parliament building, Lilongwe, Malawi) believes that the future of Malawi, his home country, and Africa, his mother continent, shines bright! Image credit: Leon Louw for WhyAfrica

WhyAfrica celebrates third birthday!

Hiep Hiep Hooray!  This year WhyAfrica celebrates its third year of existence! 

What an up and down ride it has been. Luckily, we like bumpy roads.

We do it all in the name of getting our boots dirty! The ultimate goal is to analyse and collect intelligence and to keep you, our readers, followers, members, sponsors, partners, and advertisers, informed, in the most intricate detail, about what is really happening on the ground across Africa.

During the last three years we have persevered and held on (sometimes only by the skin of our teeth), we have thrived, we have crashed, we have cried, we have laughed, we have gambled, and we have played it safe. Most importantly though, is that we have grown, and that we are on the verge of taking the next big step, so stay tuned!

WhyAfrica has members, followers, and readers across the world and from all walks of life. Investors, bankers, entrepreneurs, politicians, CEOs, CFOs, lawyers, and engineers have all read our analysis and reports, while ops managers, geologists, procurement managers, miners, farmers, environmentalists, scientists, tour operators and conservationists, to name only a few, have all, at some stage in the last three years, liked and shared a WhyAfrica social media post, read a WhyAfrica magazine or newsletter, searched for a WhyAfrica image on Instagram, watched a WhyAfrica YouTube video or interacted on WhyAfrica’s Road Trip WhatsApp channel.

What they all have in common is an absolute passion for Africa. What unites them is an unflinching desire to make Africa work, whatever it takes!

People like Gift Kaipa, the Malawi Minister of Mining’s PRO (in picture with copies of WhyAfrica’s Road Trip Preview Magazine, last year in parliament building, Lilongwe, Malawi) believes that the future of Malawi, his home country, and Africa, his mother continent, shines bright!

Like Gift and all our members, readers, and follower, WhyAfrica believes in the people of Africa!

Without our loyal followers and readers, partners, sponsors, advertisers, and the people of Africa, of course, WhyAfrica would not have come this far, so three Hiep Hiep Hoorays to all of you too!!

Leon Louw


WhyAfrica celebrates third birthday!

WhyAfrica celebrates third birthday!
Book with Endorphin Expeditions. We create African adventures. https://endorphinexpeditions.co.za/contact/

WhyAfrica provides on the ground information and business intelligence about the sustainable utilisation and responsible extraction of natural resources in Africa, and can assist your company through:  

  1. Membership:
  • WhyAfrica’s membership offers great business insights to you, your company, and clients.
  • Amongst many other benefits, we will publish editorial content about you or your company on the WhyAfrica online platform and on all WhyAfrica’s social media pages – the annual fee is R6,500 and you can find out more or subscribe here: https://www.whyafrica.co.za/product/membership/ 
  1. Sponsorship:
  • WhyAfrica’s Road Trip takes place annually in July and August. During our Road Trip we aim to visit more than 30 project sites. Sponsoring the Road Trip, or to be a WhyAfrica member, gives you unparalleled insight into the business environment of the countries that we travel to and the project sites we visit.
  • To be a member or sponsor allows you access to invaluable, on the ground, business intelligence and a great marketing opportunity for all companies doing business in Africa.
  • The main aim of our Road Trips is to promote Africa as an investment destination and to showcase Africa’s greatest companies, and projects to our large global audience, which includes a list of potential investors, venture capitalists and serial entrepreneurs.
  • To view the photos of this year’s Southern Africa Road Trip click on the gallery link or follow our Instagram account at why.africa https://www.whyafrica.co.za/road-trips/whyafrica-road-trips/. 
  1. Advertising:
  • We publish daily online articles on our WhyAfrica platform and post them on social media every day. Our combined online reach is more than 45,000. In-article banner ads are highly successful advertising tools as is advertising space on our website.
  • In addition to our bi-weekly newsletters, we publish two printed- and two interactive digital magazines per year. The printed magazines are distributed at major events and conferences throughout the year, and also on our WhyAfrica Road trips.
  • Digital magazines are e-mailed to all our subscribers and shared on our social media platforms. A copy of the latest edition is automatically attached to all our outgoing e-mails.
  • WhyAfrica magazines provide great marketing opportunities. There are also in-article and on-line advertising opportunities at exceptional rates. Contact me for more information on leon@whyafrica.co.za or give me a call.
  • To subscribe to WhyAfrica’s free newsletters and magazines click on the link and register: https://www.whyafrica.co.za/subscribe/  
  1. 4. Partnerships
  • Maximise your African exposure and link with our large business network through becoming one of only 10 WhyAfrica partners. We have only five prime partnership positions left for 2023, so contact me at leon@whyafrica.co.za to get the best deal.

WhyAfrica celebrates third birthday!


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AgricultureEnvironmental Management & Climate ChangeEnergyESGInfrastructureMiningPolitical EconomyTourism and ConservationWater Management