+27 71 448 3496

About WhyAfrica

WhyAfrica provides on the ground information and business intelligence about the sustainable utilisation and extraction of natural resources in Africa.


WhyAfrica’s membership offering could be of great value to you, your company, and your clients.


Maximise your African exposure and link with our large business network through becoming one of only 10 WhyAfrica partners.


WhyAfrica’s annual 45-day African Road Trip takes place in July and August. We will visit more than 30 project sites and this year we plan to visit the Limpopo Province of South Africa, Zimbabwe or Botswana, Zambia, Malawi, Tanzania, and Kenya. Sponsoring the Road Trip, or to be a WhyAfrica member, gives you unparalleled insight into the business environment of the countries that we travel to and the project sites that we visit.

To be a member or sponsor allows you access to invaluable, on the ground, business intelligence.

It is also a once in a lifetime branding and marketing opportunity for all companies doing business in Africa.

The main aim of our Road Trips is to promote Africa as an investment destination and to showcase Africa’s greatest companies and projects to our large global audience, which includes potential investors, venture capitalists and serial entrepreneurs.

To view the photos of last year’s Southern Africa Road Trip click on the gallery link or follow our Instagram account here.

We have some awesome videos about our Road Trips through Africa on our YouTube channel too. Subscribe here.


We publish daily online articles on our WhyAfrica platform and post them on social media every day. Our combined online reach is more than 45 000. In-article banner ads are highly successful advertising tools as is advertising space on our website. 

In addition to our bi-weekly newsletters, we publish two printed magazine and two interactive digital magazines per year. The printed magazines are distributed at major events and conferences throughout the year, and also on our WhyAfrica Road trips across Africa.

Digital magazines are e-mailed to all our subscribers and shared later on our social media platforms. A copy of the latest edition is automatically attached to all our outgoing e-mails. 

WhyAfrica magazines provide great marketing opportunities. There are also in-article and on-line advertising opportunities at exceptional rates. Contact me for more information on leon@whyafrica.co.za or give me a call.

To subscribe to WhyAfrica’s free newsletters and magazines click here to register.

WhyAfrica’s 4 pillars

Lasting relationships

We are trusted partners and build long-term relationships with all our clients, suppliers, and business networks.

Accurate intel

We gather and produce relevant business intelligence about African countries and communicate and distribute this information to the global business world. WhyAfrica believes in trustworthy journalism and ethical business practices.

Credible info

We are experts in doing business in African countries and current African affairs.

Ethical research

We conduct thorough, ethical, and in-depth research based on our own unique research methods.