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Solutions for Africa’s small-scale farmers

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Some smallholder farmers learning to mix their own poultry feed in Lusaka, Zambia. Image credit: Urban Farmer

Solutions for Africa’s small-scale farmers

Africa’s small-scale farmers face many challenges, however there are a number of companies focused on finding solutions.   

By Leon Louw, owner of WhyAfrica and editor of the WhyAfrica magazine

According to Michelle Marais, Project Coordinator U-MIX at the Urban Farmer, small scale farmers have low bargaining power in the market due to their low input consumption volumes, lack of access to finance, poor infrastructure, land, and oftentimes education.

“Small scale livestock farmers are faced with many challenges when making their own feed, including a lack of access to information and good quality input products such as micro-nutrients that need to be imported and high costs of commodities like maize and soya,” Michelle tells WhyAfrica magazine.

“At Urban Farmer we address these problems by providing small scale farmers with micronutrients in our premixes, along with feed mixing instructions, suited to their scale of production. Furthermore, we offer training to assist our farmers in animal husbandry, farm management, and record keeping.”

Urban Farmer is South African based and operates across Africa and trades actively into more than 20 African markets. It has partners in Zambia, Kenya, Nigeria, Uganda, and Ghana. “We believe that there is potential for new customers throughout Africa,” says Michelle.

Michelle recently became the first winner of the 2023/2024 Women’s Insight Deliberation Competition. The competition aims to provide a platform for women in agriculture to share their voices, wisdom, and opinions on important matters in the agricultural industry.

Read more about Michelle, Urban Farmer, and farming in Africa in the next issue of the WhyAfrica magazine. In our April/May issue, we focus on agriculture, early-stage mineral exploration, mining, energy, environmental management, sustainability, tourism in Africa and on sustainable technologies and equipment used in all these sectors. If your company wants to be part of this issue, we still have space available for editorials and opinion pieces, and we have great advertising and sponsorship specials running until mid-May.

Remember, our WhyAfrica magazines and bi-weekly newsletter are free, and you can subscribe to receive them in your inbox by clicking on this link:   https://www.whyafrica.co.za/subscribe/

Solutions for Africa’s small-scale farmers


WhyAfrica provides on the ground information and business intelligence about the sustainable utilisation and responsible extraction of natural resources in Africa, and can assist your company through:  

  1. Membership:
  • WhyAfrica’s membership offers great business insights to you, your company, and clients.
  • Amongst many other benefits, we will publish editorial content about you or your company on the WhyAfrica online platform and on all WhyAfrica’s social media pages – the annual fee is R6,500 and you can find out more or subscribe here: https://www.whyafrica.co.za/product/membership/ 
  1. Sponsorship:
  • WhyAfrica’s Road Trip takes place annually in July and August. During our Road Trip we aim to visit more than 30 project sites. Sponsoring the Road Trip, or to be a WhyAfrica member, gives you unparalleled insight into the business environment of the countries that we travel to and the project sites we visit.
  • To be a member or sponsor allows you access to invaluable, on the ground, business intelligence and a great marketing opportunity for all companies doing business in Africa.
  • The main aim of our Road Trips is to promote Africa as an investment destination and to showcase Africa’s greatest companies, and projects to our large global audience, which includes a list of potential investors, venture capitalists and serial entrepreneurs.
  • To view the photos of this year’s Southern Africa Road Trip click on the gallery link or follow our Instagram account at why.africa https://www.whyafrica.co.za/road-trips/whyafrica-road-trips/. 
  1. Advertising:
  • We publish daily online articles on our WhyAfrica platform and post them on social media every day. Our combined online reach is more than 45,000. In-article banner ads are highly successful advertising tools as is advertising space on our website.
  • In addition to our bi-weekly newsletters, we publish two printed- and two interactive digital magazines per year. The printed magazines are distributed at major events and conferences throughout the year, and also on our WhyAfrica Road trips.
  • Digital magazines are e-mailed to all our subscribers and shared on our social media platforms. A copy of the latest edition is automatically attached to all our outgoing e-mails.
  • WhyAfrica magazines provide great marketing opportunities. There are also in-article and on-line advertising opportunities at exceptional rates. Contact me for more information on leon@whyafrica.co.za or give me a call.
  • To subscribe to WhyAfrica’s free newsletters and magazines click on the link and register: https://www.whyafrica.co.za/subscribe/  
  1. 4. Partnerships
  • Maximise your African exposure and link with our large business network through becoming one of only 10 WhyAfrica partners. We have only five prime partnership positions left for 2023, so contact me at leon@whyafrica.co.za to get the best deal. 

Solutions for Africa’s small-scale farmers


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AgricultureEnvironmental Management & Climate ChangeEnergyESGInfrastructureMiningPolitical EconomyTourism and ConservationWater Management