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Women play a pivotal role in Africa’s tourism growth

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Women play a pivotal role in the growth of the African tourism sector. Image credit: Leon Louw for WhyAfrica.

Women play a pivotal role in Africa’s tourism growth     

To celebrate International Women’s Day, the WTTC underscores the pivotal role of women in the global tourism sector.

In Africa, estimates are that between 50% and 54% of the total workforce in the tourism sector are women. According to World Travel & Tourism Council (WTTC) data, women in tourism comprise a significant portion of the sector’s workforce globally, accounting for nearly 40% of the total employment.

This marks a substantial increase from 2010 to 2019, highlighting a 24% surge in direct female employment within the sector, increasing from 38.6 million to 47.8 million (globally).

Key findings reveal that hospitality stands out as the leading employer of women within the travel and tourism sector, with over half (52%) of all female employment in 2019 attributed to this segment.

Women play a pivotal role

According to Julia Simpson, WTTC President & CEO, women in travel and tourism sector play a vital role.

“As the tourism sector continues to grow, women have a key role to play. We have the opportunity to make travel and tourism more resilient and inclusive. Putting women at the heart of travel and tourism will be critical to securing a sustainable future for the sector,” says Simpson.

The global body’s data also reveals women in travel and tourism surpass the average workforce participation in other sectors globally.

“As we celebrate International Women’s Day, we acknowledge the significant contribution of women to the travel and tourism sector, portraying it as a catalyst for gender inclusivity and empowerment on a global scale.

“WTTC remains committed to provide high-wage jobs, gender equality, and fostering entrepreneurship through SMEs, as well as generating more high-level opportunities for women within large corporations,” says Simpson.

Women play a pivotal role in Africa’s tourism growth     


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Women play a pivotal role in Africa’s tourism growth     



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