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With South Africa in the doldrums, companies should expand their African footprint

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The Kavango River in Namibia with Angola in the distance. The Angola, DRC and Zambia corridor is regarded as one of the most important critical mineral hubs in the world. Image credit: Leon Louw for WhyAfrica

With South Africa in the doldrums, companies should expand their African footprint  

With the energy crisis and political shenanigans hampering economic growth in South Africa, South African companies, especially suppliers and service providers in the mining, energy, agriculture and infrastructure sectors, should expand their footprint into Africa north of the Limpopo River.

By Leon Louw, owner Of WhyAfrica and editor of the WhyAfrica magazine

Many African countries are in the process of shunning their chequered past and are embarking on a renewed growth path.

Africa’s unlocked potential has been brought to the attention of the world in the wake of the Covid-19 pandemic, the Ukraine crisis and a Just Energy Transition.

African countries like the Democratic Republic of the Congo (DRC), Angola, Namibia, Zambia, Zimbabwe, Ghana and Tanzania, to name only a few, have become key players in the critical minerals and green metal space. The Angola, DRC and Zambia corridor is regarded as one of the most important critical mineral hubs in the world while the African continent’s energy potential cannot be overemphasised.

Several countries are developing substantial renewable energy and green hydrogen projects, while significant oil and gas discoveries are expected to result in growth opportunities in Namibia and Mozambique – countries new to the hydrocarbon sector.

Meanwhile, the MSGBC region (Mauritania, Senegal, The Gambia, Guinea-Bissau and Guinea-Conakry), has emerged as an increasingly attractive destination for global energy investments in recent years.

The agricultural potential in Africa is massive, and as foreign investment into this often-disregarded sector starts trickling in, agriculture projects in Zambia, Tanzania, Angola, Ethiopia, and Morocco are drawing international attention, while potassium and potash operations in the Republic of Congo, Gabon, Eritrea, and Morocco are gaining traction.

Despite structural challenges, the mining and energy sectors in established mining and hydrocarbon jurisdictions like Nigeria, Angola, Ghana and South Africa, have kept these huge African economies ticking over.

AfCFTA set to have a significant impact (With South Africa in the doldrums, companies should expand their African footprint)

With the African Union (AU) and the Pan African Parliament (PAP) pushing hard for increased trade between African countries, and with the African Continental Free Trade Agreement (AfCFTA) gaining momentum, suppliers, service providers and businesses in all African countries are urged to expand their footprint into Africa. It is especially in more developed economies like South Africa and Nigeria where companies are encouraged to look at the many opportunities available in other African countries.

While the future of Africa looks bright, development needs to be sustainable and should benefit the people of Africa. No company can expect to invest in Africa without considering Environmental, Social and Governance standards. Many African countries are in urgent need of critical infrastructure like roads, rail and port upgrades, energy expansions and water management. With these in place, secondary and tertiary sectors of the economy like tourism and conservation can be established and allowed to flourish.

Africa at the heart of WhyAfrica’s mission (With South Africa in the doldrums, companies should expand their African footprint)

Promoting Africa as an investment destination and showcasing its vibrant business sector, is at the heart of what we do at WhyAfrica. Through our range of products and services we assist companies expanding into Africa.

If Africa is your business, follow WhyAfrica’s annual 45-day Road Trip through Africa on WhyAfrica online platform and on social media, and gain insight into the real opportunities and challenges in Africa through original, on the ground business intelligence. Even better, become a sponsor or advertise in our exclusive magazines to gain a foothold in one of the most challenging environments to do business in. This year we will travel through Zambia, Angola, Malawi, Tanzania and Kenya.

Our Road Trip will take us to more than 30 projects sites across this region increasingly regarded as one of the most significant critical mineral hubs in the world, and gives you access to grassroots developments and insights in the form of videos, photographs, written articles and interactive magazines. A lot of this information will be freely available on WhyAfrica’s website or on our social media platforms.

However, if you want to gain even more insight about our Road Trips, and if you want to be part of our growing WhyAfrica community, consider becoming a WhyAfrica member. For only R5500 per year we can tell your company’s story and get it published on the WhyAfrica platform. To see what else you receive when becoming a WhyAfrica member, click on the link https://www.whyafrica.co.za/product/membership/

WhyAfrica tracks projects across the African and report and and write about the sustainable utilisation of natural resources in Africa. By becoming a member or partner of WhyAfrica, companies or individuals will gain unequalled insight into the business and political environment in Africa.

If your company does business in the energy, mining, agriculture (including forestry and fisheries), infrastructure (including cement and quarrying), tourism, development, conservation and water management sectors in Africa, or if you have a special interest in the ESG space, biodiversity, climate change, environmental management, Pan-African institutions, the African Free Trade Agreement and the political economy of Africa, subscribe to WhyAfrica’s newsletters and magazines by clicking on the link https://www.whyafrica.co.za/subscribe/

If you are a supplier or service provider in any of these sectors and work in Africa, consider advertising on our website, in our newsletters and printed or digital magazines, or at our informal Road Trip networking events before and during our annual journey. If you are interested in advertising, contact me on leon@whyafrica.co.za

As a sponsor and partner of WhyAfrica, you will have the inside lane when it comes to marketing your brand across the African continent. To partner up, or to be a sponsor, head to our website for more information, or give us a call as soon as possible.

It’s WhyAfrica’s mission to promote Africa as a world class investment destination. Anybody working, travelling, or doing business in Africa, gains through the exposure. Our readers are mostly investors in Africa, high-level decision makers, companies expanding into Africa and people with a general interest, and passion of working, travelling, and living in Africa.

We specialise in the sustainable utilisation of the natural resources in Africa. For top information and business intelligence about Africa, doing business in Africa, investing, travelling, working, and living in Africa, and the abundant natural resources in Africa, follow WhyAfrica.

Attached is the sponsorship opportunities available as well as a free digital copy of our latest WhyAfrica magazine that features a range of articles about developments across Africa.

With South Africa in the doldrums, companies should expand their African footprint

WhyAfrica provides on the ground information and business intelligence about the sustainable utilisation and extraction of natural resources in Africa, and can assist your company through:  

  1. Membership:
  • WhyAfrica’s membership offers great business insights to you, your company, and clients.
  • Amongst many other benefits, we will publish editorial content about you or your company on the WhyAfrica online platform and on all WhyAfrica’s social media pages – the annual fee is R5,500 and you can find out more or subscribe here: https://www.whyafrica.co.za/product/membership/


  1. Sponsorship:
  • WhyAfrica’s annual 45-day African Road Trip takes place in July and August. We will visit more than 30 project sites and this year we plan to visit the Limpopo Province of South Africa, Zimbabwe or Botswana, Zambia, Malawi, Tanzania, and Kenya. Sponsoring the Road Trip, or to be a WhyAfrica member, gives you unparalleled insight into the business environment of the countries that we travel to and the project sites we visit.
  • To be a member or sponsor allows you access to invaluable, on the ground, business intelligence and a great marketing opportunity for all companies doing business in Africa.
  • The main aim of our Road Trips is to promote Africa as an investment destination and to showcase Africa’s greatest companies, and projects to our large global audience, which includes a list of potential investors, venture capitalists and serial entrepreneurs.
  • To view the photos of last year’s Southern Africa Road Trip click on the gallery link or follow our Instagram account at why.africa https://www.whyafrica.co.za/road-trips/whyafrica-road-trips/. 
  1. Advertising:
  • We publish daily online articles on our WhyAfrica platform and post them on social media every day. Our combined online reach is more than 45,000. In-article banner ads are highly successful advertising tools as is advertising space on our website.
  • In addition to our bi-weekly newsletters, we publish two printed- and two interactive digital magazines per year. The printed magazines are distributed at major events and conferences throughout the year, and also on our WhyAfrica Road trips.
  • Digital magazines are e-mailed to all our subscribers and shared on our social media platforms. A copy of the latest edition is automatically attached to all our outgoing e-mails.
  • WhyAfrica magazines provide great marketing opportunities. There are also in-article and on-line advertising opportunities at exceptional rates. Contact me for more information on leon@whyafrica.co.za or give me a call.
  • To subscribe to WhyAfrica’s free newsletters and magazines click on the link and register: https://www.whyafrica.co.za/subscribe/  
  1. 4. Partnerships
  • Maximise your African exposure and link with our large business network through becoming one of only 10 WhyAfrica partners. We have only five prime partnership positions left for 2023, so contact me at leon@whyafrica.co.za before the end of March to get the best deal.

With South Africa in the doldrums, companies should expand their African footprint  

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AgricultureEnvironmental Management & Climate ChangeEnergyESGInfrastructureMiningPolitical EconomyTourism and ConservationWater Management