WhyAfrica’s Road Trip aims to benefit business in Africa

The WhyAfrica Southern Africa Overland Road Trip will take us through five countries in 44 days. During this time, we will drive more than 9700km on the good roads, the bad roads, dirt roads and tarred roads, to visit close to 30 projects in the mining, agriculture, energy, infrastructure, tourism, conservation, and development sectors. Image credit: Remote Exploration Services (RES)

WhyAfrica’s Road Trip aims to benefit business in Africa

Two years in the making, WhyAfrica’s Southern Africa Overland Road Trip 2022 will leave Johannesburg on Monday 20 June to embark on a unique experience set to benefit business in Africa and companies doing business on the continent.        

By Leon Louw owner and editor of WhyAfrica

The idea of a road trip was conceptualised in 2019 and the first trip was planned for 2020 at about the same time Covid-19 lockdowns caused havoc, and borders were shut between countries. We persevered and like everybody else around the world somehow survived our first year of doing business. Towards the second half of 2021 we started planning for our 2022 trip. We decided to push through despite warnings of coming Covid-19 waves, vaccination requirements and new, more scary Coronavirus strains.

So, after two years of plotting and planning, WhyAfrica, with the backing of its extra-ordinary partners and sponsors, are raring to take to the road. To coincide with our trip, we have printed a special Road Trip issue of the WhyAfrica magazine, which features great insight into doing business in Africa, with a focus on our sponsors and partners, who have all done business in Africa for many years.

The magazine is part of an information pack (that includes our sponsors’ and advertiser’s marketing material) and will be delivered personally to project sites in the mining, agriculture, energy, infrastructure, water management, conservation, development, and tourism sectors in the five countries that we visit during our trip.

Our sponsors receive a free report about opportunities, challenges, and the ease of doing business in these countries when we return. When I say “ease of doing business” I’m not talking about World Bank or rating agencies’ 1 to 10 scale of doing business, I refer to real business and operating conditions on the ground, which is, as we all know, often very different from what we are told by the mainstream media and international organisations with their own agendas.

Preparation for the WhyAfrica trip. Our information pack contains marketing material and information about our sponsors. Image credit: Leon Louw for WhyAfrica

Our next magazine will feature a taste of this information, available to our current readers and subscribers, but more insight and in-depth business intelligence will be available towards the end of the year in the form of special research reports. Unfortunately, we have to pay the bills, and if you are interested, you will have to buy the more in-depth, research-based reports and analysis.

However, anybody can follow our trip virtually and track us as we will post articles, short videos, photos, interviews and insights on our website, Linkedin, Facebook, Twitter, Instagram and You Tube. This information is free.

It is thus exciting to announce that in June, July, and August 2022, WhyAfrica will embark on its inaugural Southern Africa overland road trip through Namibia, Zambia, Zimbabwe, Botswana, and South Africa to discover first-hand how business and the people of Africa are coping in the face of adversity. We have already started planning for our next trip through Southern and East Africa in 2023 and through West Africa in 2024.         

To discover the story behind the story, we believe that there is no better way than to experience, and to be part of, the unfolding story. The impact of travel restrictions, lockdowns, border closures, Covid-19 mortalities, and different government strategies to contain the spread of the coronavirus have all adversely affected governments, businesses, and communities across Africa, from north to south, east to west.

Nevertheless, the continent is slowly moving forward, and with the signing of the African Continental Free Trade Area Agreement (AfCFTA) most countries are about to enter the next 10 years with renewed vigour. For several reasons (including, in the most severe cases, silencing the media and journalists) stories about how businesses (big and small), governments, and communities in different African countries managed to survive, and in some cases thrive, have not been told.

This trip would not be possible without our dedicated sponsors and partners who have all established extremely successful businesses across the continent. They have an unwavering belief in Africa and its people and continue doing business despite the deluge of challenges they are faced with every single day.

We would like to extend our sincere gratitude to the following companies whose vision and goals align with what I have dreamt about achieving for many years. Thank you, you have made this possible!

Leon Louw is the founder and editor of WhyAfrica. He specialises in natural resources and African affairs.        

WhyAfrica provides you with business intelligence that matters. Africa is our business, and we want it to be yours too. To subscribe to WhyAfrica’s free newsletter or digital magazine, and for more news on Africa, visit the website at www.whyafrica.co.za or send a direct message. WhyAfrica launched its first ever digital magazine in November 2021. The company will undertake a road trip through South Africa, Namibia, Zambia, Zimbabwe and Botswana in June and July 2022. If you are interested in sponsorship or advertising opportunities, please contact me at leon@whyafrica.co.za. We have a wide range of different packages and combo deals to give your company the greatest exposure to a rapidly growing, African readership.  

The April issue of WhyAfrica’s magazine is now available in print. The magazine will also be distributed in South Africa, Namibia, Zambia, Zimbabwe, and Botswana during WhyAfrica’s Southern Africa Overland Road Trip, the company’s new and innovative platform. WhyAfrica has expanded its product range and now offers its readers, followers, advertisers, subscribers and partners the following:

  • Daily 24/7 online articles on WhyAfrica’s website (FREE)
  • Daily updates on WhyAfrica’s social media platforms (FREE)
  • Newsletters delivered to a handpicked audience every two weeks (FREE)
  • Two printed magazine per year distributed at large events and during our road trips across Africa featuring original, in-depth articles (FREE) with great, on-site photographs by the WhyAfrica team (FOR SALE UPON REQUEST)
  • Three digital magazines per year (FREE)
  • Live updates, video clips, articles, and podcasts during and after WhyAfrica’s annual road trips (Southern Africa in 2022, East Africa in 2023 and West Africa in 2024) (FREE)
  • Sponsorship and advertising opportunities for the annual WhyAfrica Overland Road Trips (PAID FOR)
  • A library where companies doing business in Africa can display scientific or research papers (PAID FOR)
  • A product section where companies doing business in Africa can display new offerings or services (PAID FOR)
  • Media partnerships with, and a presence at, most of the major conferences and exhibitions in the African mining, energy, agriculture, infrastructure, water management, ESG, environmental management, tourism, development, and conservation sectors (FREE)
  • WhyAfrica connects potential investors with new ventures in Africa and suppliers and service providers with existing companies in Africa (PAID FOR)
  • WhyAfrica assists companies in generating content focused on the wider African business community (PAID FOR)
  • Partnerships with companies doing business in Africa (PAID FOR)
  • Partnerships with companies thinking about expanding into Africa (PAID FOR)
  • In 2023 subscribers will have access to our in-depth articles about the African political economy, research, and country reports about the countries we visit on our road trips, and trends in the sectors that we cover (PAID FOR)
  • A WhyAfrica book is in the pipeline and if all goes according to plan, should be published towards the end of 2023 (PAID FOR)
  • The WhyAfrica consultancy arm assists and advises companies doing business in Africa through utilising our extensive global business network (PAID FOR)

Become part of the WhyAfrica community. Tell us your story. Expand your footprint across Africa and partner with us to make the most of your African experience.    

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