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WhyAfrica takes to the road

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The WhyAfrica Southern Africa Overland Road Trip will take us through five countries in 44 days. During this time, we will drive more than 9700km on the good roads, the bad roads, dirt roads and tarred roads, to visit close to 30 projects in the mining, agriculture, energy, infrastructure, tourism, conservation, and development sectors. Image credit: Leon Louw for WhyAfrica

WhyAfrica takes to the road

Covid-19 and subsequent restrictions to control the pandemic’s spread, have been devastating for the African continent. An unintended consequence of the calamity is that reliable, grassroots information about doing business in African countries, has been hard to come by.

By Leon Louw owner and editor of WhyAfrica

In June, July, and August 2022, WhyAfrica will embark on its inaugural Southern Africa overland road trip through Namibia, Zambia, Zimbabwe, Botswana, and South Africa to discover first-hand how business and the people of Africa are coping in the face of adversity. In 2023 we will travel through Southern and East Africa and in 2024 through West Africa.         

To discover the story behind the story, we believe that there is no better way than to experience, and to be part of, the unfolding story. The impact of travel restrictions, lockdowns, border closures, Covid-19 mortalities, and different government strategies to contain the spread of the coronavirus have all adversely affected governments, businesses, and communities across Africa, from north to south, east to west.

Nevertheless, the continent is slowly moving forward, and with the signing of the African Continental Free Trade Area Agreement (AfCFTA) most countries are about to enter the next 10 years with renewed vigour. For several reasons (including, in the most severe cases, silencing the media and journalists) stories about how businesses (big and small), governments, and communities in different African countries managed to survive, and in some cases thrive, have not been told.

That’s why WhyAfrica has decided to take to the road and find the real African stories. Our goals on the 2022 WhyAfrica Southern Africa Overland Road trip are:

  • To determine how business is coping in the aftermath of Covid-19;
  • To report, in detail, about new projects and existing operations and developments in the mining, energy, agricultural, water, and infrastructure sectors;
  • To look at Environmental, Social and Governance (ESG) issues, conservation, and tourism, and how climate change will affect sustainability;
  • To determine to what extent companies are prioritising environmental management and community development;
  • The impact of governance, regulations, and politics on business decisions; and
  • How the real, grassroots economies are coping and what opportunities are to be found in the informal sectors.

The beauty of it all is that you, as a reader and potential investor, benefit directly. We will bring you all the interviews, news, stories, and local gossip, but most of all, we will provide you with inside information about how new projects are progressing, how established companies are dealing with challenges, and what opportunities exist in these countries, especially with the implementation of AfCFTA.

This trip would not be possible without our dedicated sponsors and partners who all share an indelible love and passion for Africa and have established and developed extremely successful businesses and networks across the continent. We would like to extend our sincere gratitude to the following companies whose vision and goals align with what WhyAfrica hopes to achieve in Africa:  

The WhyAfrica Southern Africa Overland Road Trip will take us through five countries in 44 days. During this time, we will drive more than 9700km on the good roads, the bad roads, dirt roads and tarred roads, to visit close to 30 projects in the mining, agriculture, energy, infrastructure, tourism, conservation, and development sectors. In the process we have set up more than 35 official interviews, but our aim is to speak to as many local people as possible. Please follow us on all social media platforms and keep abreast what is really happening in Southern Africa.

Leon Louw owner and editor of WhyAfrica. Image credit: WhyAfrica

Leon Louw is the founder and editor of WhyAfrica. He specialises in natural resources and African affairs.        

WhyAfrica provides you with business intelligence that matters. Africa is our business, and we want it to be yours too. To subscribe to WhyAfrica’s free newsletter or digital magazine, and for more news on Africa, visit the website at www.whyafrica.co.za or send a direct message. WhyAfrica launched its first ever digital magazine in November 2021. The company will undertake a road trip through South Africa, Namibia, Zambia, Zimbabwe and Botswana in June and July 2022. If you are interested in sponsorship or advertising opportunities, please contact me at leon@whyafrica.co.za. We have a wide range of different packages and combo deals to give your company the greatest exposure to a rapidly growing, African readership.  

The April issue of WhyAfrica’s magazine is now available in print. The magazine will also be distributed in South Africa, Namibia, Zambia, Zimbabwe, and Botswana during WhyAfrica’s Southern Africa Overland Road Trip, the company’s new and innovative platform. WhyAfrica has expanded its product range and now offers its readers, followers, advertisers, subscribers and partners the following:

  • Daily 24/7 online articles on WhyAfrica’s website (FREE)
  • Daily updates on WhyAfrica’s social media platforms (FREE)
  • Newsletters delivered to a handpicked audience every two weeks (FREE)
  • Two printed magazine per year distributed at large events and during our road trips across Africa featuring original, in-depth articles (FREE) with great, on-site photographs by the WhyAfrica team (FOR SALE UPON REQUEST)
  • Three digital magazines per year (FREE)
  • Live updates, video clips, articles, and podcasts during and after WhyAfrica’s annual road trips (Southern Africa in 2022, East Africa in 2023 and West Africa in 2024) (FREE)
  • Sponsorship and advertising opportunities for the annual WhyAfrica Overland Road Trips (PAID FOR)
  • A library where companies doing business in Africa can display scientific or research papers (PAID FOR)
  • A product section where companies doing business in Africa can display new offerings or services (PAID FOR)
  • Media partnerships with, and a presence at, most of the major conferences and exhibitions in the African mining, energy, agriculture, infrastructure, water management, ESG, environmental management, tourism, development, and conservation sectors (FREE)
  • WhyAfrica connects potential investors with new ventures in Africa and suppliers and service providers with existing companies in Africa (PAID FOR)
  • WhyAfrica assists companies in generating content focused on the wider African business community (PAID FOR)
  • Partnerships with companies doing business in Africa (PAID FOR)
  • Partnerships with companies thinking about expanding into Africa (PAID FOR)
  • In 2023 subscribers will have access to our in-depth articles about the African political economy, research, and country reports about the countries we visit on our road trips, and trends in the sectors that we cover (PAID FOR)
  • A WhyAfrica book is in the pipeline and if all goes according to plan, should be published towards the end of 2023 (PAID FOR)
  • The WhyAfrica consultancy arm assists and advises companies doing business in Africa through utilising our extensive global business network (PAID FOR)

Become part of the WhyAfrica community. Tell us your story. Expand your footprint across Africa and partner with us to make the most of your African experience.           


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AgricultureEnvironmental Management & Climate ChangeEnergyESGInfrastructureMiningPolitical EconomyTourism and ConservationWater Management