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WhyAfrica hits the road in June and July

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WhyAfrica cannot wait to hit the road again this year. Image credit: Leon Louw for WhyAfrica

WhyAfrica hits the road in June and July

This year WhyAfrica returns to doing what it does best. We are getting our boots dirty with on-the ground, in-depth, grassroots reporting from the coalface.

By Leon Louw owner and editor of WhyAfrica

WhyAfrica’s long awaited Southern African Road trip is happening in June and July, and we’re heading to the Northern Cape province of South Africa, Namibia, Botswana and Zambia in June and July. WhyAfrica will also be at the Investing in African Mining Indaba in Cape Town, South Africa in May.

In only its second year of existence, WhyAfrica has gone from strength to strength and has outperformed all our wildest expectations.

With Covid-19 taking the backstage for a change, more and more investors are starting to show a renewed interest in visiting Africa. Although Africa is still feeling the aftershocks of a global pandemic, the continent is expected to show consistent growth over the next few years.

On the back of this renewed optimism, WhyAfrica can eventually, after a very frustrating wait of more than a year and a half, start doing what we set out to do when the company was initially established in Johannesburg, South Africa, during the first hard lockdown of Covid-19 in 2020 – get our boots dirty and determine what is really happening on the ground in Africa, without relying too much on media reports and rumours from global cities in other parts of the world.

We are going back to our roots and the only way to do that is to embark on an overland road trip, with our ears close to the ground and our eyes wide open. During our two-month trip we will speak to local people in South Africa, Namibia, Botswana, and Zambia and visit as many projects as humanly possible. But more about our Southern African Road trip a little later.

Silver partners as Mining Indaba         

WhyAfrica has been appointed as one of the silver media partners at this year’s Investing in African Mining Indaba which will be held in Cape Town from 9 to 12 May 2022. We are also media partners at the African Energy Indaba in March and will be present at the African Travel Indaba in Durban in May, Nampo in Bothaville in May, and at Electra Mining in September.

We will have a limited number of the April issue of the WhyAfrica magazine printed and it will be on display in the foyer of the Cape Town International Convention Centre where the Mining Indaba takes place. This means that all delegates will be able to page through the magazine. There are opportunities for sponsoring the cover which means that your company’s logo will appear on the front cover. Please call us if you are interested.

There are other fantastic opportunities to advertise in the WhyAfrica magazine or online during the week of Indaba. We are running an online preview the week before the event focusing on mining and exploration in Africa and on new and upcoming projects to keep an eye out for. Do not miss the opportunity to book now, we have limited space left.

Back on the road for grassroots reporting

The most exciting announcement though is that during June and July, WhyAfrica will undertake a road trip through South Africa, Namibia (currently the hotspot in Southern Africa), Zambia and Botswana to establish exactly what is happening on the ground. On the way, we will visit many of the current mining, energy, agriculture, civil engineering, construction, water, forestry, conservation and tourism projects and interview and meet all the relevant stakeholders (which will include, amongst others, government officials, community members, project managers, general managers, mine managers, geologists, municipal managers, and lawyers).

Copies of our April magazine (the Indaba issue) and (if you are a main sponsor) your company’s brochures, will be handed out to stakeholders and displayed at the project sites that we visit, so it will serve you best to advertise in both the April and August issues to get the most milage. If you take space in both, we’ll give you a massive discount!

Our August issue of the WhyAfrica magazine will focus specifically on this road trip and the major challenges and opportunities in these Southern African countries. In addition, we will aim to post daily online videos, podcasts, or articles about the trip as we continue our journey, although this will not always be possible because of limited reception in some places.

Your company can become a premier partner and main sponsor of the WhyAfrica road trip by giving us a call immediately. We currently need a vehicle and funds for accommodation, fuel, and food. In exchange your company gets mentioned in our online videos, podcasts, and articles, plus you get a free ad in the August and November issues of the WhyAfrica magazine.

In 2023 we will do a road trip through Tanzania, Kenya, Uganda, Rwanda, Burundi and parts of the DRC and in 2024 through West Africa.

WhyAfrica is also busy with a research project about the impact of the Covid-19 lockdowns on suppliers and service providers in the African mining industry. A summary of the research paper will be published in the April issue of the WhyAfrica magazine (of which a limited number of copies will be displayed at this year’s African Mining Indaba in Cape Town in May). It will also be published online during the week of Indaba.

Please let us know if your company or clients will be interested in participating and we will send through a few questions that you need to respond to on or before the 10th of March 2022. The full research paper will be published towards the end of the year and made available on the WhyAfrica website.

The WhyAfrica story enters its next chapter this year, as we gear up to do what we were supposed to do in 2020. Africa is our business and our passion, and we want it to be yours too. So, if you want to invest in Africa, or you feel you need to expand your company’s footprint on the continent, or even if you are just interested in the African story, give us a call, follow our pages, or send us an e-mail and join the WhyAfrica family.

WhyAfrica cannot wait to welcome you back to Africa. If you operate outside of the Metaverse, join us in getting our boots dirty and explore with us the most alluring continent on earth. Do not wait, get the real story, get the WhyAfrica story!

Leon Louw is the founder and editor of WhyAfrica. He specialises in natural resources and African affairs.        

WhyAfrica provides you with business intelligence that matters. Africa is our business, and we want it to be yours too. To subscribe to WhyAfrica’s free newsletter or digital magazine, and for more news on Africa, visit the website at www.whyafrica.co.za or send a direct message. WhyAfrica launched its first ever digital magazine in November. If you are interested in contributing or advertising in future issues, please contact me at leon@whyafrica.co.za. We have a wide range of different packages and combo deals to give your company the greatest exposure to a rapidly growing, African readership.       


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