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What does WhyAfrica offer in 2024?

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Leon Louw owner of WhyAfrica and editor of the WhyAfrica magazine

What does WhyAfrica offer in 2024?

After a short break in December 2023, WhyAfrica is off to a flying start in 2024 and getting ready to attend the 30th edition of Investing in African Mining Indaba conference and exhibition in Cape Town, South Africa, from 5 to 8 February.

By Leon Louw, owner of WhyAfrica and editor of the WhyAfrica magazine

WhyAfrica is a proud silver media partner at this prestigious international event, and our magazine will be on show at the Cape Town International Convention Centre for the duration of Mining Indaba.

In addition to being a media partner at Mining Indaba 2024, WhyAfrica is also a media partner at the African Energy Indaba (Cape Town, 4 to 7 March), and at the ESG Africa Conference (Johannesburg, South Africa, 1 and 2 October).

WhyAfrica will also attend (in person or virtually) a long list of other events held across Africa during the year, including the African Energy Exhibition (Kigali, Rwanda, 4 to 6 November), The Joburg and Junior Mining Indaba’s (Johannesburg, South Africa  in October and May) two Nampo agriculture conferences and exhibitions in Bothaville, South Africa from 14 to 17 March, and in Bredasdorp, South Africa, from 11 to 14 September.

We will also attend the African Travel Indaba (Durban, South Africa, 14 to 16 May) and the Oppenheimer Research Conference (Johannesburg, South Africa, 4 to 6 October).

This year, WhyAfrica will hold two informal networking events for members, partners, and sponsors before departure of the WhyAfrica Road Trip in Johannesburg, South Africa in July, and halfway through the trip in Dar Es Salaam, Tanzania in August.

WhyAfrica continues growth and innovation

WhyAfrica continues its growth and expansion since it was established almost three years ago. We now have substantially more readers and subscribers to our newsletters and magazines, our social media following, especially on Linkedin, has grown at a rapid pace, and the number of WhyAfrica members has increased significantly.

In a world where volatility, uncertainty, geopolitical tension, and disruption has caused havoc in most industries, we are forced to adapt and innovate consistently to keep-up with the pace of change.

Since we launched WhyAfrica not too long ago, we had to diversify our products and services every year and were forced to innovate to be different and to disrupt. Three years later we are much more than an online publication and magazine.

WhyAfrica’s unique annual Road Trip through Africa continues to evolve and has taken on a life of its own, while our membership offers subscribers a range of benefits that assists them on the ground when doing business in Africa. We offer advice, information, and an opportunity to interact with our large business network.

In 2024 WhyAfrica will venture into the tourism space, with its sister company, tour planning and tour operator Endorphin Expeditions undertaking its first expeditions with investors and tourists into Africa, which promises to be an exhilarating and unique experience.

There are more exciting products and ideas in the pipeline that will give our readers, followers, advertisers, members, partners, and sponsors a once in a lifetime African experience.

The WhyAfrica offering 

But before we start thinking beyond 2025, let’s give you a breakdown of what we have to offer in 2024:

WhyAfrica provides on the ground information and business intelligence about the sustainable utilisation and extraction of natural resources in Africa, and can assist your company through:


  • WhyAfrica’s membership offers great business insights to you, your company, and your clients.
  • As a member you will receive daily updates, videos, and images during our WhyAfrica Road Trip in real time on the WhyAfrica WhatsApp Chat Group. We will also keep you updated on the chat group during the major events that we’ll attend throughout the year (Mining Indaba, African Energy Indaba, Nampo, Rwanda Energy Exhibition, African Travel Indaba, Joburg Indaba, Junior Mining Indaba, and the Oppenheimer Research Conference).
  • In addition, each member receives an in-depth report after the Road Trip packed with business intelligence about the projects and countries we visit during our trip. Members also receive quarterly updates about what is happening in Africa and what the outlook is for the next quarter.
  • Amongst many other benefits of being a WhyAfrica member, we publish three editorial articles about you or your company on the WhyAfrica online platform and on all WhyAfrica’s social media pages. The articles remain on the website for three years.
  • Find out more about the WhyAfrica membership by clicking on the link:  https://www.whyafrica.co.za/product/membership/0


  • WhyAfrica’s Road Trip takes place annually in July and August. During our Road Trip we aim to visit more than 30 project sites in five to six different African countries. Sponsoring the Road Trip, or to be a WhyAfrica member, gives you unparalleled insight into the business environment of the countries that we travel to and the project sites that we visit.
  • This year we plan to travel through South Africa, Zimbabwe, Mozambique, Zambia, and Tanzania (this may change due to unforeseen natural or political events).
  • To be a member or sponsor of the WhyAfrica Road trip allows you access to invaluable, on the ground, business intelligence. It is also a great marketing opportunity for all companies doing business in Africa.
  • The main aim of our Road Trips is to promote Africa as an investment destination and to showcase Africa’s greatest companies and projects to our large global audience, which includes a list of potential investors, venture capitalists and serial entrepreneurs.
  • To view the photos of last year’s Road Trip click on the gallery link or follow our Instagram account at why.africa https://www.whyafrica.co.za/road-trips/whyafrica-road-trips/.


  • We publish daily online articles on our WhyAfrica news platform and post them on social media every day. Our combined online reach is more than 45,000. In-article banner ads are highly successful advertising tools as is advertising space on our website.
  • In addition to our bi-weekly newsletters, we publish two printed- and two interactive digital magazines per year. The printed magazines are distributed at major events and conferences throughout the year, and also during our WhyAfrica Road trips.
  • Digital magazines are e-mailed to all our subscribers and shared on our social media platforms. A copy of the latest edition is automatically attached to all our outgoing e-mails.
  • WhyAfrica magazines provide great marketing opportunities. There are also in-article and on-line advertising opportunities at exceptional rates. Contact me for more information on leon@whyafrica.co.za or give me a call.
  • This year our four magazines will focus on the following: January/February: Mining (Mining Indaba);

March/April: Agriculture, energy, tourism, mineral exploration (Nampo, African Energy Indaba and African Travel Indaba)

June/July (Road Trip Preview): Mining and quarrying, agriculture, energy, infrastructure, water management, ESG, environmental management, water management, travel and tourism, conservation, sustainability, climate change and the political economy in South Africa, Zimbabwe, Mozambique, Zambia, Tanzania.

October/November: Mining and quarrying, agriculture, energy, infrastructure, water management, ESG, environmental management, water management, travel and tourism, conservation, sustainability, climate change and the political economy in South Africa, Zimbabwe, Mozambique, Zambia, Tanzania.


  • Maximise your African exposure and link with our large business network through becoming one of only 10 Premier WhyAfrica partners. We have five prime partnership positions left for 2024, so contact me at leon@whyafrica.co.za to get the best deal.

Visit our library, on-line shop and YouTube channel    

Remember, the WhyAfrica library will officially launch in the first quarter of this year. However, we have already collected a range of research reports, articles, books, and other important information about Africa and the subjects on which we focus. They are free to download. All you need to do is head to our library and check it out:  https://www.whyafrica.co.za/whyafrica-library/

Although the WhyAfrica online shop will officially open its virtual doors only towards the end of the year, there are already a few products and reports to purchase in our store. Remember that WhyAfrica publishes research reports about specific Africa countries and the sectors mentioned above on a quarterly basis. We also do bespoke research upon request. Nonetheless, we’ll make sure to keep the on-line shop shelves full with all sorts of interesting African products. Click here to start filling your basket: https://www.whyafrica.co.za/shop/

In addition to all of the above, keep in mind that WhyAfrica’s YouTube channel and Instagram accounts provides you with unique insight into what we do at WhyAfrica, where we travel to and what we get up to during our adventures. Follow us on: https://www.youtube.com/channel/UCfj0LdrePFYNRqc00jvqMSg

Onwards toward the year of great disruption! May you thrive and prosper!



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AgricultureEnvironmental Management & Climate ChangeEnergyESGInfrastructureMiningPolitical EconomyTourism and ConservationWater Management