+27 71 448 3496
leon@whyafrica.co.za

Wacker Neuson and Senwes sign agri agreement

Share Article
Wacker Neuson wheel loaders, excavators and telehandlers are now available from Senwes Equipment and JDI branches. Image credit: Wacker Neuson

Wacker Neuson and Senwes sign agri agreement

Wacker Neuson signs dealership agreement with Senwes Equipment, unlocking mutual growth potential in the agri-mechanisation and service sector

Global light and compact equipment specialist, Wacker Neuson, inked a strategic dealership agreement with one of South Africa’s most prominent agri-mechanisation and service companies, Senwes Equipment. In addition to favourable growth potential for both parties in the South African agricultural sector, this move, which was realised in September 2022, also holds tremendous advantages for their respective customer bases.

The Senwes Group of Companies, of which Senwes Equipment is a subsidiary, boasts a commendable 113-year history and a broad footprint across South Africa, positioning Senwes Equipment as a solid longstanding partner in the country’s agricultural industry. Senwes Equipment is present in the Northwest Province, Free State, Northern Cape, Gauteng, and Eastern Cape. “We are also a 50% partner of the JDI group in the Southern Cape where we provide services from six locations,” says Ferdie Pieterse, Managing Director of Senwes Equipment. “Moreover, we have 33 branches in the northern territory of which 18 boast fully equipped workshops complete with mobile service units.”

“We are really excited to now be able to also offer Wacker Neuson equipment as part of our diverse product portfolio,” says Pieterse. “The agreement will expand our product offering to customers and will allow us to grow into new segments of the market where we have not been present. Wacker Neuson is a premium brand that is known for quality, reliability, and innovation which is visible in all the products. These well-designed and well-built machines live up to customers ‘expectations.”

Stefan le Roux, Wacker Neuson Sales Manager for Sub-Saharan Africa, is also enthusiastic about the collaboration between the two companies. “Senwes Equipment was looking to expand their product offering and soon discussions began to see how we can build a mutually beneficial lasting relationship. Their extensive experience and stellar reputation in the agricultural mechanisation and service market, added to their deep-rooted customer relationships and service orientation, is what motivated this partnership.”

The dealer on-boarding, which started in October 2022, sees Senwes Equipment supplying Wacker Neuson wheel loaders, excavators and telehandlers to customers from all Senwes Equipment and JDI branches. According to Pieterse, their customers recognise what the Wacker Neuson brand represents, adding that “Wacker Neuson’s telescopic handlers and wheel loaders are the most popular machines.”

Importance of skilled technicians

Le Roux elaborates on the importance placed on skilling technicians and sales professionals to live up to the company’s customer value proposition: “Training will initially be done every two weeks to make sure that the Senwes Equipment sales team is confident in the Wacker Neuson brand and comfortable with the sales and aftersales processes.”

“We will soon start with a full training schedule for parts and service professionals to service the market. “All relevant sales and after-sales training will be offered via our convenient online platform as well as on-site and at our new state-of-the-art Training Academy located at our Gauteng head office.”

Pieterse, who is impressed by Wacker Neuson‘s parts warehouse, their distribution ability as well as their advanced technical training facility, confirms that Senwes Equipment will provide parts, technical service and maintenance to customers. “We will be utilising our 72 technicians and 93 parts sales clerks with field services provided by our 52-strong service vehicle fleet. We are looking forward to the new relationship and we are excited to serve our customer base with these outstanding products,” concludes Ferdie.

Dennis Vietze, Managing Director for Wacker Neuson Sub-Saharan Africa, wraps up: “We see massive potential in the relationship and alliance that are already prevalent between the two companies. Their longstanding experience and national reach make Senwes Equipment an excellent distribution partner for Wacker Neuson as part of our expansion into the agri-mechanisation and service market. We are convinced that our partnership with Senwes Equipment will provide our customers with exceptional customer service of outstanding quality, achieving strong supply chains by consistently providing them with high-end, world-class equipment.”

Wacker Neuson and Senwes sign agri agreement

WhyAfrica reports about, and publishes newsletters, magazines and research reports about natural resources and the primary sectors of African economies, and the infrastructure, equipment and engineering methods needed to extract and utilise these resources in an efficient, responsible, sustainable, ethic and environmentally friendly way, so that it will benefit the people of Africa.

Furthermore, WhyAfrica promotes Africa as an investment and travel destination, analyses the continent’s business environment and investment opportunities, and reports on how the political economy of African countries affects its development.         

WhyAfrica provides you with business intelligence that matters. Africa is our business, and we want it to be yours too. To subscribe to WhyAfrica’s free newsletter or digital magazine, and for more news on Africa, visit the website at www.whyafrica.co.za or send a direct message. WhyAfrica launched its first ever digital magazine in November 2021.

The company will undertake its annual road trip through South Africa, Zimbabwe, Zambia, the DRC, Malawi, Tanzania and Kenya in 2023. If you are interested in sponsorship or advertising opportunities, please contact me at leon@whyafrica.co.za. We have a wide range of different packages and combo deals to give your company the greatest exposure to a rapidly growing, African readership.  

The 2022 Southern Africa Road trip issue of WhyAfrica’s magazine is now available in print. The magazine was distributed in South Africa, Namibia, Zambia, Zimbabwe, and Botswana during WhyAfrica’s 2022 Southern Africa Overland Road Trip, the company’s new and innovative platform. WhyAfrica has expanded its product range and now offers its readers, followers, advertisers, subscribers and partners the following:

  • Daily 24/7 online articles on WhyAfrica’s website (FREE)
  • Daily updates on WhyAfrica’s social media platforms (FREE)
  • Newsletters delivered to a handpicked audience every two weeks (FREE)
  • Two printed magazine per year distributed at large events and during our road trips across Africa featuring original, in-depth articles (FREE) with great, on-site photographs by the WhyAfrica team (FOR SALE UPON REQUEST)
  • Four digital magazines per year (FREE)
  • Live updates, video clips, articles, and podcasts during and after WhyAfrica’s annual road trips (Southern Africa in 2022, East Africa in 2023 and West Africa in 2024) (FREE)
  • Sponsorship and advertising opportunities for the annual WhyAfrica Overland Road Trips (PAID FOR)
  • A library where companies doing business in Africa can display scientific or research papers (PAID FOR)
  • A product section where companies doing business in Africa can display new offerings or services (PAID FOR)
  • Media partnerships with, and a presence at, most of the major conferences and exhibitions in the African mining, energy, agriculture, infrastructure, water management, ESG, environmental management, tourism, development, and conservation sectors (FREE)
  • WhyAfrica connects potential investors with new ventures in Africa and suppliers and service providers with existing companies in Africa (PAID FOR)
  • WhyAfrica assists companies in generating content focused on the wider African business community (PAID FOR)
  • Partnerships with companies doing business in Africa (PAID FOR)
  • Partnerships with companies thinking about expanding into Africa (PAID FOR)
  • In 2023 subscribers will have access to our in-depth articles about the African political economy, research, and country reports about the countries we visit on our road trips, and trends in the sectors that we cover (PAID FOR)
  • A WhyAfrica book is in the pipeline and if all goes according to plan, should be published towards the end of 2023 (PAID FOR)
  • The WhyAfrica consultancy arm assists and advises companies doing business in Africa through utilising our extensive global business network (PAID FOR)

Become part of the WhyAfrica community. Tell us your story. Expand your footprint across Africa and partner with us to make the most of your African experience. 

Wacker Neuson and Senwes sign agri agreement

Share Article

Sectors

AgricultureEnvironmental Management & Climate ChangeEnergyESGInfrastructureMiningPolitical EconomyTourism and ConservationWater Management