SA hybrid hotel group adds more properties to growing portfolio
Hybrid hotel group Curiocity will now operate Salt, a 5-star boutique guest house and an adjacent property, “SaltyCrax Backpackers”, a backpacker’s hostel in the surfing and kitesurfing haven of Blouberg.
“We’re evolving for both the well-heeled and barefoot traveller. Our expansion into new venues as management partners means we can add our authentic flavour into all elements of operations, partnerships, collaborations, marketing and management,” says Bheki Dube, Founder of Curiocity Africa.
The enormous benefits of networking and having partners on the pulse of innovation in the hospitality industry are the recipe for success; independent property owners look for synergy when partnering with hotel management companies, and having aligned values is critical to operational growth, refinement and revenue.
“This partnership with Curiocity provides for good stewardship, early identification of changing trends, innovation and expertise that will lead to market leadership; we’re excited about the passion Bheki and his team will bring to this project,” says Salt and SaltyCrax Property Owner, Carla Ferreira.
Making the most of a hybrid model
The Curiocity Africa model is positioned as a sophisticated hybrid hotel offering backpacker and hostel-style ‘dorms’, luxury private rooms, wellness-retreat style getaways, urban penthouses and stylish boutique guesthouse accommodation in South Africa.
The group is known for creating spaces that come alive with ambience and energy. Naturally, the approach to re-energising these properties will be focused on collaboration and experience, fully embracing the surrounds – tapping into lifestyle experiences for beach lovers, surfers, SUP Boarders, kitesurfers, and wellness enthusiasts.
Look out for private dining events, artist residencies, surfing, beach clean-ups, co-working days, yoga, fireside gatherings, corporate retreats and workshops as Curiocity injects culture and soul into these venues on the West Coast of South Africa.
SaltyCrax Backpackers is a 5-star hostel in Blouberg, an adventure paradise and west coast suburb of Cape Town. The hostel is a few minutes from the beachfront, boasting fabulous restaurants, bars, shops, public transport, and the beautiful white beaches of Blouberg and famous Kite Beach.
Saltycrax has a vibrant lapa area, home to the reception desk and activity centre. Guests can relax in an ample communal living space, a fully equipped self-catering kitchen, and plenty of luscious garden scenes fill the property for those wanting to relax and unwind comfortably.
Accommodation at Saltycrax includes mixed dorms and single, double, triple, family room and en-suite options. In addition, the team have used local knowledge to create a variety of soft-landing inclusive packages to make more time for exploring, surfing, eating out and making memories.
Salt boutique guest house
Salt is a 5-star 8-bedroom boutique guest house in Blouberg – one of Cape Town, South Africa’s premier holiday destinations. Just a stone’s throw away from the ocean, close to the windsurfing capital beach, a quick ride from the surrounding Winelands and under 30 minutes’ drive from Cape Town International airport.
Salt invites you to indulge in all that makes this location exceptional while relaxing in the many amenities the village of villas offers; pool, cabanas, massage room, coworking space, lawns for yoga and relaxing, entertainment areas and a large open-plan kitchen.
Its rusty mottled metals, rough ropes, shiny seashells, and weathered woods talk to the coastal surrounds in a tasteful and curated way- The reuse of materials from one journey to the next – upcycling, reinventing and consciously designing forward.
SA hybrid hotel group adds more properties to growing portfolio
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