Road Trip rolls through SA’s historic gold belt

WhyAfrica kicks off its inaugural Southern Africa Overland Road trip in a brand-new Toyota Landcruiser apply named Gondwana by our Gold and vehicle sponsor Remote Exploration Service this morning. Image credit: Leon Louw for WhyAfrica

Road Trip rolls through SA’s historic gold belt

WhyAfrica kicks off its inaugural Southern Africa Overland Road trip in a brand-new Toyota Landcruiser apply named Gondwana by our Gold and vehicle sponsor Remote Exploration Service this morning.  

Our first stop is a crushing and aggregate operation close to the mining town of Stilfontein on the gold belt of the Witwatersrand, west of Johannesburg in South Africa.

Although production in the most prolific gold mining region the world has ever known, has been dwindling of late, enough gold is still produced here to make it significant on the world stage.

Nevertheless, interesting secondary and tertiary business activities have sprung up and feeds off the once thriving mining industry.

These operations continue to provide opportunities for those left behind when lucrative deep underground mines close shop.

Remining old dumps and crushing waste rock for aggregate material to put in place crucial infrastructure, not only provides jobs in a country beset by unemployment but plays an important role in environmental rehabilitation and can be extremely lucrative for those entrepreneurs that grab the opportunity.

Continue following WhyAfrica, we take our readers places they’ve never been. WhyAfrica Southern Africa Overland Road Trip will take us through five countries in 44 days. During this time, we will drive more than 9700km on the good roads, the bad roads, dirt roads and tarred roads, to visit close to 30 projects in the mining, agriculture, energy, infrastructure, tourism, conservation, and development sectors.

Image credit: Leon Louw for WhyAfrica

This trip is made possible by:

Image credit: Leon Louw for WhyAfrica

WhyAfrica provides you with business intelligence that matters. WhyAfrica specialises in African affairs and natural resources. Africa is our business, and we want it to be yours too. To subscribe to WhyAfrica’s free newsletter or digital magazine, and for more news on Africa, visit the website at www.whyafrica.co.za or send a direct message. WhyAfrica launched its first ever digital magazine in November 2021. The company will undertake a road trip through South Africa, Namibia, Zambia, Zimbabwe and Botswana in June and July 2022. If you are interested in sponsorship or advertising opportunities, please contact me at leon@whyafrica.co.za. We have a wide range of different packages and combo deals to give your company the greatest exposure to a rapidly growing, African readership.  

The Road trip issue of WhyAfrica’s magazine is now available in print. The magazine will be distributed in South Africa, Namibia, Zambia, Zimbabwe, and Botswana during WhyAfrica’s Southern Africa Overland Road Trip, the company’s new and innovative platform. WhyAfrica has expanded its product range and now offers its readers, followers, advertisers, subscribers and partners the following:

  • Daily 24/7 online articles on WhyAfrica’s website (FREE)
  • Daily updates on WhyAfrica’s social media platforms (FREE)
  • Newsletters delivered to a handpicked audience every two weeks (FREE)
  • Two printed magazine per year distributed at large events and during our road trips across Africa featuring original, in-depth articles (FREE) with great, on-site photographs by the WhyAfrica team (FOR SALE UPON REQUEST)
  • Three digital magazines per year (FREE)
  • Live updates, video clips, articles, and podcasts during and after WhyAfrica’s annual road trips (Southern Africa in 2022, East Africa in 2023 and West Africa in 2024) (FREE)
  • Sponsorship and advertising opportunities for the annual WhyAfrica Overland Road Trips (PAID FOR)
  • A library where companies doing business in Africa can display scientific or research papers (PAID FOR)
  • A product section where companies doing business in Africa can display new offerings or services (PAID FOR)
  • Media partnerships with, and a presence at, most of the major conferences and exhibitions in the African mining, energy, agriculture, infrastructure, water management, ESG, environmental management, tourism, development, and conservation sectors (FREE)
  • WhyAfrica connects potential investors with new ventures in Africa and suppliers and service providers with existing companies in Africa (PAID FOR)
  • WhyAfrica assists companies in generating content focused on the wider African business community (PAID FOR)
  • Partnerships with companies doing business in Africa (PAID FOR)
  • Partnerships with companies thinking about expanding into Africa (PAID FOR)
  • In 2023 subscribers will have access to our in-depth articles about the African political economy, research, and country reports about the countries we visit on our road trips, and trends in the sectors that we cover (PAID FOR)
  • A WhyAfrica book is in the pipeline and if all goes according to plan, should be published towards the end of 2023 (PAID FOR)
  • The WhyAfrica consultancy arm assists and advises companies doing business in Africa through utilising our extensive global business network (PAID FOR)

Become part of the WhyAfrica community. Tell us your story. Expand your footprint across Africa and partner with us to make the most of your African experience.           

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