Rham and Huber’s gonna rock you down to electric avenue

South African equipment manufacturer Rham Equipment and German electronic specialist Huber Automative have combined forces to produce a purely Electric Landcruiser, which will save you a lot of money in the long term, and will, frankly, last you a lifetime. Image credit: Leon Louw for WhyAfrica

Rham and Huber’s gonna rock you down to electric avenue

If you’re a farmer or a miner and still undecided about electric vehicles, why not jump into Rham Equipment and Huber Automative’s new 4×4 Electric Landcruiser? It will take the wind out of your sails without a sound.

By Leon Louw owner and editor of WhyAfrica   

Ever thought that you would put a Landcruiser through its paces without hearing that powerful grunt underneath you? Well, that is completely possible, and I did it las week, right here in Africa. South African equipment manufacturer Rham Equipment and German electronic specialist Huber Automative have combined forces to produce a purely Electric Landcruiser, which will save you a lot of money in the long term, and will, frankly, last you a lifetime.

The Electric Landcruiser is as tough and rugged as its diesel driven cousin, but it is a lot lighter, has more torque, and in the long run, will not cost the farmer or mining company an arm and a leg.

In fact, the real benefits of hardly any maintenance cost and fuel expenses will become apparent in your pocket in less than two years.

The Electric Landcruiser, as rugged and tough as its diesel drive cousin. Image credit: Leon Louw for WhyAfrica

Running optimally in underground mines

The beauty is that the Electric Landcruiser has been tested in other extreme environments. Rham, a homegrown African story, has been manufacturing underground mining equipment for more than 40 years and has used this knowledge and experience to develop this new workhorse. Whilst the Cruiser has been used mostly in the mining industry up to now, the vehicle’s potential in the agricultural sector is massive.

According to Kevin Reynders, managing director at Rham, the idea is to eventually manufacture more than 60% of the unit’s working parts in Africa. “All we do, really, is convert a normal Landcruiser into a battery-operated vehicle that will be able to operate in Africa’s harsh underground mining and agricultural environments,” says Reynders.

Huber has done extensive testing on the Cruiser, and Reynders is convinced that it will be in high demand in Africa. It is ideal for transporting men and equipment and will be extremely useful in any sort of farming operation.

“The Electric Cruiser has been continuously field-tested in the salt mines of Germany since 2017 and has also done duty in Canadian and Irish hard rock mines since 2016, so we know that they are robust enough to withstand South African conditions,” says Reynders.

The well-known durability of the Land Cruiser combined with the cutting-edge E-Drive system of Huber Automotive and the local manufacturing capabilities of Rham, makes this partnership a no-brainer. For more read the November issue of WhyAfrica’s magazine   https://www.whyafrica.co.za/magazines/issue-1/

Click here to read the full article:   https://www.whyafrica.co.za/why-farmers-should-think-electric/

Rham and Huber’s gonna rock you down to electric avenue

Leon Louw is the founder and editor of WhyAfrica. He specialises in natural resources and African affairs.        

WhyAfrica provides you with business intelligence that matters. Africa is our business, and we want it to be yours too. To subscribe to WhyAfrica’s free newsletter or digital magazine, and for more news on Africa, visit the website at www.whyafrica.co.za or send a direct message. WhyAfrica launched its first ever digital magazine in November 2021. The company will undertake a road trip through South Africa, Namibia, Zambia and Botswana in June and July 2022. If you are interested in sponsorship or advertising opportunities, please contact me at leon@whyafrica.co.za. We have a wide range of different packages and combo deals to give your company the greatest exposure to a rapidly growing, African readership.       

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