Global lifestyle brand Nobu Hospitality, founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, has announced its continuing global expansion into Marrakech, Morocco.
Nobu Hotel and Restaurant Marrakech is a collaboration between Hivernage Collection, MC Hotels, (the owners of the Nobu Hotel Marbella, Marbella Club Hotel and joint owners of the Nobu Hotel Ibiza Bay) and Nobu Hospitality which will lead the transformation of The Pearl Marrakech into a Nobu Hotel and Restaurant in the third quarter of 2021.
Where rich heritage meets Nobu Hospitality’s contemporary flair, Nobu Hotel Marrakech will be in the Hivernage district, steps from the historic heart of the city, souks and vibrant Djemaa el-Fna. Transformed into a luxury lifestyle destination, the hotel will house 71 spacious guest rooms and suites, a selection of dynamic dining venues and rooftop spaces, 2000m2 of luxurious spa and fitness centre, indoor and outdoor swimming pools and meeting and event space.
King Mohammed VI’s “Tourism Development Strategy Vision 2020” plan has been the driving force at encouraging foreign investment in Morocco’s tourism sector. According to Ahmed Bennani, president at Hivernage Collection, the partnership with Nobu Hospitality in the launch of the Nobu Hotel and Restaurant Marrakech will enable the company’s existing Pearl Hotel to be taken to the next level. “It is further significant as the launch in Marrakech will be the first Nobu Hotel in Africa. Marrakech as a destination fits seamlessly within the Nobu Hotel collection and we expect it will be embraced by the strong base of European and US Nobu customers,” says Bennani.
” We are pleased that Marrakech will become a part of our growing collection of Nobu Hotels joining Marbella and Ibiza Bay. In a time when our global society and economies are fragile, we maintain our continued belief and commitment to hospitality,” says Daniel Shamoon, director of MC Hotels.
” We are excited to be working with Ahmed Bennani and his Hermitage Collection, and again with Daniel Shamoon and MC Hotels on this exciting project. An increasing number of hotel owners today want to maintain the integrity of their properties, whilst having an appetite to work with us to enable complete differentiation, revenue advantage, and leveraging our food and beverage prowess. The global health and economic crisis have underscored this, and with Nobu’s strong appeal to the local market as well as the international traveller, we are pleased to provide such advantage,” says Trevor Horwell, CEO Nobu Hospitality.