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Into 2024 with a full tank

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Sunset on Lake Malawi during our 2024 WhyAfrica Road Trip in August. Image credit: Leon Louw for WhyAfrica

Into 2024 with a full tank

There were challenges in 2023 and at times the road felt long and bumpy, but WhyAfrica made it through unscathed, and our tank is full heading into 2024.        

Time flies when you’re having fun and before we could say Eureka! WhyAfrica is publishing it’s 81st newsletter and our 11th magazine will be on the way to the printers this week.

In between spending a great deal of our time travelling between African countries, visiting project sites in remote regions of Africa and South America, and attending international conferences, we’ve found some time to knock together 24 newsletters and 4 magazines in 2023 without much fanfare.

In our October magazine we focussed on the full suite of economic sectors that we cover, all with an eye on the sustainable utilisation of Africa’s spectacular array of natural resources. To read the magazine click here:  https://www.whyafrica.co.za/magazines/issue-10/

Media partner at Mining Indaba 2024 (Into 2024 with a full tank)  

Remember that WhyAfrica is a media partner at next year’s Investing in African Mining Indaba, and our exclusive printed magazine will be on show in Cape Town at the event. Space in our Mining Indaba special issue is filling up quickly, but your company still has time until the 16th of December to tell us their unique African story.

WhyAfrica prints only two magazine per year, the other two are available digitally, although we do print on demand. The Indaba issue is the first of our printed magazines for the year and it is the ideal opportunity to let the world know that your brand is part of the new African growth story.

Continue to follow WhyAfrica as we venture further into Africa in 2024 in search of elusive elephants, the next great discovery, the best sustainable company, and the biggest story of them all! So, without further ado, lets leave you to page through our 81th newsletter and ponder how you can contribute to the rise of Africa.

This will be our last newsletter for 2023. Our first newsletter of 2024 will be e-mailed to you on Thursday the 25th of January. Enjoy your break if you do have one and thank you so much for the continued support! We’ll leave you with a short note on why we continue telling the African story:


Driving through Africa under a clear blue sky that threatens to swallow you every time you reach the next horizon, is an experience that nobody (not even ChatGPT) can explain in words.

Overlanding through Africa, and working in Africa, will make you laugh, it will make you cry, it will make you sing, it will make you swear.

It will make you love; it will make you hate…

But most of all, it will make you come back for more.

The Kalahari smell of Mopani on a scorching summers day, the first, dusty, October rains, circling vultures, Yellow Billed Kites and the ever-present Bateleur high above, continues luring me back to the lonely roads and never-ending horizons…

Thats WhyAfrica.

Into 2024 with a full tank


WhyAfrica provides on the ground information and business intelligence about the sustainable utilisation and extraction of natural resources in Africa, and can assist your company through:  

  1. Membership:
  • WhyAfrica’s membership offers great business insights to you, your company, and clients.
  • Amongst many other benefits, we will publish editorial content about you or your company on the WhyAfrica online platform and on all WhyAfrica’s social media pages – the annual fee is R6,500 and you can find out more or subscribe here: https://www.whyafrica.co.za/product/membership/ 
  1. Sponsorship:
  • WhyAfrica’s Road Trip takes place annually in July and August. During our Road Trip we aim to visit more than 30 project sites. Sponsoring the Road Trip, or to be a WhyAfrica member, gives you unparalleled insight into the business environment of the countries that we travel to and the project sites we visit.
  • To be a member or sponsor allows you access to invaluable, on the ground, business intelligence and a great marketing opportunity for all companies doing business in Africa.
  • The main aim of our Road Trips is to promote Africa as an investment destination and to showcase Africa’s greatest companies, and projects to our large global audience, which includes a list of potential investors, venture capitalists and serial entrepreneurs.
  • To view the photos of this year’s Southern Africa Road Trip click on the gallery link or follow our Instagram account at why.africa https://www.whyafrica.co.za/road-trips/whyafrica-road-trips/. 
  1. Advertising:
  • We publish daily online articles on our WhyAfrica platform and post them on social media every day. Our combined online reach is more than 45,000. In-article banner ads are highly successful advertising tools as is advertising space on our website.
  • In addition to our bi-weekly newsletters, we publish two printed- and two interactive digital magazines per year. The printed magazines are distributed at major events and conferences throughout the year, and also on our WhyAfrica Road trips.
  • Digital magazines are e-mailed to all our subscribers and shared on our social media platforms. A copy of the latest edition is automatically attached to all our outgoing e-mails.
  • WhyAfrica magazines provide great marketing opportunities. There are also in-article and on-line advertising opportunities at exceptional rates. Contact me for more information on leon@whyafrica.co.za or give me a call.
  • To subscribe to WhyAfrica’s free newsletters and magazines click on the link and register: https://www.whyafrica.co.za/subscribe/  
  1. 4. Partnerships
  • Maximise your African exposure and link with our large business network through becoming one of only 10 WhyAfrica partners. We have only five prime partnership positions left for 2023, so contact me at leon@whyafrica.co.za to get the best deal. 

Into 2024 with a full tank


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