+27 71 448 3496

Driving sustainable Africa-centric solutions

Share Article
Jo-Ann Pohl, Senior Advisor at Kearney Middle East & Africa (left), Cheryl-Jane Kujenga, Former group CFO of Ascendis Health and interim CEO, Melvyn Lubega, Founder and Director at Go1and Meta Africa’s, former Regional Director Nunu Ntshingila.

Driving sustainable Africa-centric solutions

In celebration of Africa Day yesterday, global management consultancy firm Kearney hosted a thought leadership event at their South African office in Johannesburg under the theme: “Creating what’s next in Africa through technology and innovation.”

The event marked a significant step towards Kearney’s vision for the future of Africa, as a broad trajectory of discussion nestled within the African Union’s 2023 theme of accelerating the implementation of the African Continental Free Trade Area (AfCFTA).

Jo-Ann Pohl, Senior Advisor at Kearney Middle East & Africa, led the event, emphasising Kearney’s commitment to Africa and the unique role Africans, technology and innovation plays in shaping the continent’s future.

“Adopting a positive perspective allows us to focus on the immense potential and opportunities Africa presents from the demographic dividend to regional integration and cooperation, cultural and creative industries, natural resources, and renewable energy potential to name a few,” said Pohl.

“Creating what’s next requires sharing lessons learned, inspiring stories, and opportunities realised to shape a positive narrative.

“The AfCFTA is a historic milestone that can help accelerate the continent’s journey towards greater economic integration and prosperity.

“We can realise this growth potential by being deliberate and shifting our intentions to actions and outcomes. We need to face essential issues head on: infrastructure and connectivity, technological and financial inclusion, skills gaps, and even the changing definition and understanding of what a future workforce will look like in the face of technological advancement and related moral considerations.

“Africa Day is a celebration and reminder that we all have a role to play in shaping the next headline. Maybe it could be ‘The African Chapter: A New Era of Growth, Innovation, and Influence” Pohl said.

Redesign the future of Africa (Driving sustainable Africa-centric solutions)

The event brought together esteemed panellists, including Melvyn Lubega, Founder and Director at Go1; Cheryl-Jane Kujenga, Former group CFO of Ascendis Health and interim CEO; and Meta Africa’s, former Regional Director Nunu Ntshingila.

The panellists – each industry trailblazers in their own right – shared insights drawn from their own experience on how we as Africans can leverage citizenry, technology, and innovation to drive specific, sustainable Africa-centric solutions.

The conversations explored how new tools – both technological and conceptual – are being used to rethink and redesign the future of Africa and the world.

“Africans should solve African issues with a deep understanding of what we are solving and where we are going,” was one of the key observations shared by Kujenga.

“We must address specific challenges and opportunities within our own contexts as this drives impact and change” she said.

“We are well positioned to build a solid foundation for sustainable development and economic growth versus using a global lens from the outset.”

Creating African solutions Africa (Driving sustainable Africa-centric solutions)

Lubega weighed in providing a uniquely accomplished perspective on the power of innovation in creating African solutions.

“Innovation is about solving existing challenges in new ways, and making learning, unlearning, and relearning a positive experience and easier to navigate,” he said.

He continued to say that the key differentiator for entrepreneurs is the lens you use, and not being constrained by perceived limitations in the now but anticipate and build for the future.

“We do not need to have all the answers, being vulnerable allows us to leverage others’ strengths, connect, collaborate, create, and compete constructively,” said Lubega.

Ntshingila looked ahead with much positivity and reiterated that change was indeed in the hands of Africans.

“The potential to realise the demographic dividend in Africa lies in the ability to harness technology, and how this amplifies and enables opportunity and unlocks the potential of our growing working-age population”, Ntshingila said.

“We need to share success stories of what is possible and what has been done from the informal to the formal sector with real-life examples of what technology has made possible for Africans. We can make an impact from anywhere with connectivity and accessibility a real market maker and global scale creator”, Ntshingila concluded.

The crucial role of AfCFTA (Driving sustainable Africa-centric solutions)

The event highlighted the crucial role of the AfCFTA in driving economic integration and growth and showcased success stories. Moreover, it emphasised the need for collaboration between governments, private sector entities, communities, and technology innovators to unlock the full potential of the AfCFTA.

Delegates gained valuable insights, examples of what has and is being done, and recommendations for stakeholders involved in the implementation of the AfCFTA, underscoring its significance in shaping Africa’s economic landscape.

“A successful “Africa Market” can be realised and accelerated if we continue to address the digital divide, prioritise inclusivity, and embrace technology as an enabler,” said Theo Sibiya, Partner, and Managing Director at Kearney.

“Our innate curiosity, innovative approach to solving for the present and for future Africans, and tenacious willingness to seek, find, and build sustainable solutions have always been a part of how we survive and can thrive in Africa,” he concluded.

The panellists and attendees left the event with a shared commitment to the role each of us must play in writing and realising an appropriate African narrative, and how technology and innovation can accelerate creating what’s next.

Kearney reaffirmed its commitment to supporting both private and public sector clients as well as nations across the region to excel and prosper in this evolving and dynamic landscape.

Driving sustainable Africa-centric solutions

WhyAfrica provides on the ground information and business intelligence about the sustainable utilisation and extraction of natural resources in Africa, and can assist your company through:  

  1. Membership:
  • WhyAfrica’s membership offers great business insights to you, your company, and clients.
  • Amongst many other benefits, we will publish editorial content about you or your company on the WhyAfrica online platform and on all WhyAfrica’s social media pages – the annual fee is R5,500 and you can find out more or subscribe here: https://www.whyafrica.co.za/product/membership/ 
  1. Sponsorship:
  • WhyAfrica’s annual 45-day African Road Trip takes place in July and August. We will visit more than 30 project sites and this year we plan to visit the Limpopo Province of South Africa, Zimbabwe or Botswana, Zambia, Malawi, Tanzania, and Kenya. Sponsoring the Road Trip, or to be a WhyAfrica member, gives you unparalleled insight into the business environment of the countries that we travel to and the project sites we visit.
  • To be a member or sponsor allows you access to invaluable, on the ground, business intelligence and a great marketing opportunity for all companies doing business in Africa.
  • The main aim of our Road Trips is to promote Africa as an investment destination and to showcase Africa’s greatest companies, and projects to our large global audience, which includes a list of potential investors, venture capitalists and serial entrepreneurs.
  • To view the photos of last year’s Southern Africa Road Trip click on the gallery link or follow our Instagram account at why.africa https://www.whyafrica.co.za/road-trips/whyafrica-road-trips/. 
  1. Advertising:
  • We publish daily online articles on our WhyAfrica platform and post them on social media every day. Our combined online reach is more than 45,000. In-article banner ads are highly successful advertising tools as is advertising space on our website.
  • In addition to our bi-weekly newsletters, we publish two printed- and two interactive digital magazines per year. The printed magazines are distributed at major events and conferences throughout the year, and also on our WhyAfrica Road trips.
  • Digital magazines are e-mailed to all our subscribers and shared on our social media platforms. A copy of the latest edition is automatically attached to all our outgoing e-mails.
  • WhyAfrica magazines provide great marketing opportunities. There are also in-article and on-line advertising opportunities at exceptional rates. Contact me for more information on leon@whyafrica.co.za or give me a call.
  • To subscribe to WhyAfrica’s free newsletters and magazines click on the link and register: https://www.whyafrica.co.za/subscribe/  
  1. 4. Partnerships
  • Maximise your African exposure and link with our large business network through becoming one of only 10 WhyAfrica partners. We have only five prime partnership positions left for 2023, so contact me at leon@whyafrica.co.za before the end of March to get the best deal. 

Driving sustainable Africa-centric solutions

Share Article


AgricultureEnvironmental Management & Climate ChangeEnergyESGInfrastructureMiningPolitical EconomyTourism and ConservationWater Management