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Come trailblaze with WhyAfrica!

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Come trailblaze with WhyAfrica!
Come trailblaze with WhyAfrica!

Come trailblaze with WhyAfrica!

There is still ample time to become part of the 2024 WhyAfrica Road Trip story.  

By Leon Louw, owner of WhyAfrica and editor of the WhyAfrica magazine  

To enable the WhyAfrica team to drive more than 9000km overland through six African countries and visit close to 30 project sites in just 40 days, requires tough and reliable vehicles and solid back-up.

We also need quality tools, safety gear, medical equipment, great technology, diesel and a lawyer or two. Furthermore, we are always cognisant of our environmental impacts, and ESG considerations remain top of mind.

This year the vehicles and back-up for WhyAfrica annual Road Trip are once again provided by our fantastic premier sponsor Remote Exploration Services (RES), WhyAfrica’s trusted partner for the last three years. RES makes it possible for the WhyAfrica team to visit the most remote projects and regions in Africa and continues taking us places few others have ever been.

The tools we need to get to these remote African regions, and visit mining and infrastructure projects, include not only tough and durable camping equipment, cameras, technology, notebooks and mechanical tools, but also clothing and safety gear.

Come trailblaze with WhyAfrica!
To be part of the 2024 WhyAfrica Road Trip story send me an e-mail on leon@whyafrica.co.za

Come trailblaze with WhyAfrica!

This year our gold sponsor BBF Safety Group will make sure that we are all geared up and safe as we head north ready to get our boots (and theirs) as dirty as possible.

Doing what we do, it is always a great comfort to have one of the best law firms in Africa undertake the journey with us. We are proud to have Johannesburg based NSDV as our gold sponsor for the third year in a row.

While travelling, it is essential for us to remain 100% healthy, and also to make sure that the project sites and companies that we visit, have comprehensive health care management plans in place.

Therefore, new bronze sponsor ATA International Holdings‘ participation in the 2024 WhyAfrica Road Trip is a great story for us to tell, as is our partnerships with ESG Africa Conferences and Siyathembana.

Environment and Social Governance (ESG) has become such an important part of our world and the business landscape in Africa. It is thus an honour to have ESG Africa Conferences on board as a bronze sponsor and partner of our epic 2024 WhyAfrica Road Trip.

The use of Electric Vehicles (EVs) is still a pipedream in most parts of Africa, especially in very remote regions. Therefore, diesel fuel is the lifeblood of WhyAfrica’s Road Trips. Unfortunately, the fuel quality is not always that great in some parts of Africa.

Like the companies we visit during our road trips, we know that diesel fuel quality is vital for businesses like mines, farms, quarries, National Parks, engineering firms, energy facilities and ports that store and use large quantities of diesel.

Unfortunately, we have no control over our fuel quality while on the road. Often, we don’t have a choice and are forced to use what the service station offers.

But companies operating in remote regions of Africa can choose to store and use high quality fuel. This year the WhyAfrica Road Trip has partnered with fuel specialist Siyathembana, a leading manufacturer of diesel storage tanks in Africa.

All the fantastic sponsors of the WhyAfrica Road Trip have, like WhyAfrica, their roots firmly in African soil. We are thus exceptionally proud to be carrying their flags with us, and market and promote their fantastic products and services when we start making our way through the Limpopo Province of South Africa, Zimbabwe, Mozambique, Malawi and Tanzania in July.

Remember, there is still a lot of time for you to become part of the WhyAfrica Road Trip story, we offer great deals for those who do it before the end of June. So don’t wait, come trailblaze with us, and tell your African story!

Third consecutive road trip (Come trailblaze with WhyAfrica!)

This year WhyAfrica will embark on its third consecutive WhyAfrica Road Trip through Africa after numerous requests by our members, readers, partners, sponsors, advertisers, and followers to make it an annual event following the extremely successful Road Trips in 2022 and 2023.

During this year’s WhyAfrica Road Trip we plan to drive overland through the Limpopo Province of South Africa, Zimbabwe, Mozambique, Malawi, and Tanzania.

The project sites that we visit are mostly in the mining, exploration, quarrying, agriculture, forestry, fisheries, energy, infrastructure, cement, concrete, ESG, water management, environmental management and the travel and tourism sectors.

At the same time we look at biodiversity, conservation, carbon emissions, sustainability and consider the impact of climate change and extreme weather events.

During our trip we interview ministers, business leaders, government representatives, business associations, NGOs, labour unions, ordinary workers, community leaders, members of local communities and entrepreneurs that make a difference on the ground.

We compile a large library of video clips and photos in the process, some of which will be used in our Road Trip Review magazine in November and in our Road Trip coffee table book that will be printed early in 2025. Most of our images and videos can be viewed on WhyAfrica’s Instagram account and on our YouTube channel.

We expect to once again attract a large targeted audience who follows the WhyAfrica Road Trip on various platforms during the event.

In a first this year, WhyAfrica members will be able to follow us on our WhyAfrica Road Trip WhatsApp channel, will be able to track us with new technology, and could, with the necessary permission, join us virtually for some site visits and live interviews. Members interact during our trip and can even ask question during some of our interviews. To become a member, all you need to do is head to our website for more information.

This year our unique project is backed and endorsed by the Mozambique Chamber of Mines and several associations, ministries and business chambers in South Africa, Zimbabwe, Mozambique, Malawi, and Tanzania.

We believe that the 2024 WhyAfrica Road Trip provides a unique opportunity for companies to benefit from any one of our partnership or membership opportunities.  If you are interested in partnering with WhyAfrica during our 2024 WhyAfrica Road Trip, or you would like to join WhyAfrica as a member, please contact us as soon as possible.

You can view photos of our previous Road Trips in: https://www.whyafrica.co.za/whyafrica-road-trips/

Summiting Kilimanjaro (Come trailblaze with WhyAfrica!)

The WhyAfrica Road Trip will depart from Johannesburg on 23 July 2024 in South Africa and will finish in Dar Es Salaam, Tanzania on about 05 September 2023.

During the last week of our trip, we will attempt to summit Mount Kilimanjaro. If you are interested in joining the group or in the many partnership and sponsorship opportunities, please contact us asap.

We expect to attract a targeted audience of close to 70 000 people who will follow us on various platforms during the event.

We believe that the 2024 WhyAfrica Road Trip provides a unique opportunity for your company to benefit from any one of our partnership opportunities.

Come trailblaze with WhyAfrica!

As a partner and sponsor, you will get the following:

  • Great branding and marketing opportunity
  • On the ground business intelligence about the countries that we visit
  • Free access to the WhyAfrica WhatsApp channel where you will get regular updates about the Road Trip in real time.
  • In-depth review reports about the Road Trip which includes possible opportunities, leads, and risks.
  • De-brief face to face meeting with WhyAfrica after the Road Trip
  • Free entry and opportunity to distribute marketing material at the WhyAfrica Road Trip networking event the night before departure.
  • Opportunity to present at the Road Trip Networking event.
  • A digital gift pack with images and videos of the Road Trip
  • Double page advertisement in Road Trip Preview and Road Trip Review magazines.
  • Four-page editorial in the Road Trip Preview and Road Review magazines.
  • Marketing material in the Road Trip pack that gets distributed at project sites during the Road Trip.
  • Banners on the WhyAfrica website and in our bi-weekly newsletter
  • A mention of your company’s name on social media, in magazines and in newsletters with links to your website.
  • Sharing of any leads or opportunities relevant to the sponsor

We also have great advertising and marketing packages available for our 2024 WhyAfrica Road Trip Preview magazine.  Printed copies of the magazine are handed out at all the companies and government departments that we visit along the way.

Digital copies of this magazine and the post event magazines gets sent out in July and November to our large global audience. If you are interested in booking advertising space for this exclusive magazine, contact me on leon@whyafrica.co.za before the end of May to qualify for our special offer.

Come trailblaze with WhyAfrica!

Come trailblaze with WhyAfrica!
Book with Endorphin Expeditions. We create African adventures. https://endorphinexpeditions.co.za/contact/
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AgricultureEnvironmental Management & Climate ChangeEnergyESGInfrastructureMiningPolitical EconomyTourism and ConservationWater Management