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Celebrate Africa Day the WhyAfrica Way!

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Celebrate Africa Day the WhyAfrica Way! Image credit: Leon Louw for WhyAfrica

Celebrate Africa Day the WhyAfrica Way!

The month of May is Africa month and what better way to celebrate Africa Day today than to acknowledge the great success stories that the Mother Continent has given birth to.

By Leon Louw, founder of WhyAfrica and editor of the WhyAfrica magazine

If you are reading this post, the chances are extremely good that you are working in Africa, living in Africa, thinking about investing in Africa, or you are currently operating a successful business in Africa.

As a successful business with its roots firmly in African soil, your company and all its people are one of those great African stories, and the world needs to know about it!

Most inspiring leaders, workers and companies based in Africa, are unknown globally. This is mostly because they focus so much on negotiating the extremely challenging business environment, that they have no time or resources to promote their products and services to a global audience. We want to change that.

Promoting Africa as an investment destination and showcasing its vibrant business sector, is at the heart of what we do at WhyAfrica.

It’s WhyAfrica’s mission to promote the African continent, her diverse natural resources, her vibrant people, her innovative business sector, and her exceptional entrepreneurs.

With a commodity super-cycle on the horizon, Africa is on the cusp of becoming a world class investment destination. Before that happens though, we should remember her past tragedies and learn from them, celebrate her historic and epic success stories, and embrace them. But most of all, we should promote her future potential.

At WhyAfrica we want to do exactly that! We celebrate the vastness and the beauty of our continent by visiting African countries during our annual WhyAfrica Road Trip and promote those outstanding leaders, entrepreneurs, and exemplary companies at the heart of Africa’s growth.

Our readers and followers are mostly investors, high-level decision makers, international companies expanding into Africa, people with a general interest in Africa and those with a passion of working, travelling, and living in Africa.

Why you should follow the WhyAfrica Road Trip (Celebrate Africa Day the WhyAfrica Way!)

So, if Africa is your business and passion, follow WhyAfrica’s annual Road Trip through Africa on WhyAfrica’s online platform and on our social media pages, and gain insight into the real opportunities and challenges in Africa through original, on the ground business intelligence.

This year our Road Trip will take us to more than 30 projects sites across South, Central and East Africa, a region increasingly regarded as one of the most significant critical mineral hubs in the world, but unfortunately, also an area that will be hardest hit by climate change and extreme weather events.

Through following our Road Trips, you will get access to information about grassroots developments, innovation and insights about challenges and opportunities in the form of video clips, photographs, written articles, and interactive magazines. A lot of this information will be freely available on WhyAfrica’s website or on our social media platforms.

However, if you want more insight, business intelligence and if you are interested in what happens behind the scenes during our Road Trips, or if you want to be part of our growing WhyAfrica community, consider sponsoring the event or become a WhyAfrica member. We have only a few bronze sponsorship opportunities available so if you are interested, call us as soon as you can.

Membership gives you a whole range of benefits. One of those is that for only R5500 per year we can tell your company’s story to our large global audience and get it published on the WhyAfrica platform. To see our membership package and what else you get when becoming a WhyAfrica member, click on the link https://www.whyafrica.co.za/product/membership/

If you are a supplier or service provider in the mining, energy, agriculture, infrastructure, water management, environmental management, ESG, tourism and conservation sectors, and you work in Africa, consider advertising in our very unique WhyAfrica Road Trip magazine, on our website, in our newsletters and printed or digital magazines, or at our informal Road Trip networking events before and during our annual journey. If you are interested in advertising, contact me on leon@whyafrica.co.za

As a sponsor and partner of WhyAfrica, you will have the inside lane when it comes to marketing your brand across the African continent. To partner up, or to be a sponsor, head to our website for more information https://www.whyafrica.co.za/

We specialise in the sustainable utilisation of natural resources in Africa. For top information and business intelligence about Africa, doing business in Africa, investing, travelling, working, and living in Africa, and the abundant natural resources in Africa, follow WhyAfrica, we cover all angles.

Celebrate Africa Day the WhyAfrica Way!

WhyAfrica provides on the ground information and business intelligence about the sustainable utilisation and extraction of natural resources in Africa, and can assist your company through:  

  1. Membership:
  • WhyAfrica’s membership offers great business insights to you, your company, and clients.
  • Amongst many other benefits, we will publish editorial content about you or your company on the WhyAfrica online platform and on all WhyAfrica’s social media pages – the annual fee is R5,500 and you can find out more or subscribe here: https://www.whyafrica.co.za/product/membership/ 
  1. Sponsorship:
  • WhyAfrica’s annual 45-day African Road Trip takes place in July and August. We will visit more than 30 project sites and this year we plan to visit Angola, Zambia, Malawi, Tanzania, and Kenya. Sponsoring the Road Trip, or to be a WhyAfrica member, gives you unparalleled insight into the business environment of the countries that we travel to and the project sites we visit.
  • To be a member or sponsor allows you access to invaluable, on the ground, business intelligence and a great marketing opportunity for all companies doing business in Africa.
  • The main aim of our Road Trips is to promote Africa as an investment destination and to showcase Africa’s greatest companies, and projects to our large global audience, which includes a list of potential investors, venture capitalists and serial entrepreneurs.
  • To view the photos of last year’s Southern Africa Road Trip click on the gallery link or follow our Instagram account at why.africa https://www.whyafrica.co.za/road-trips/whyafrica-road-trips/. 
  1. Advertising:
  • We publish daily online articles on our WhyAfrica platform and post them on social media every day. Our combined online reach is more than 45,000. In-article banner ads are highly successful advertising tools as is advertising space on our website.
  • In addition to our bi-weekly newsletters, we publish two printed- and two interactive digital magazines per year. The printed magazines are distributed at major events and conferences throughout the year, and also on our WhyAfrica Road trips.
  • Digital magazines are e-mailed to all our subscribers and shared on our social media platforms. A copy of the latest edition is automatically attached to all our outgoing e-mails.
  • WhyAfrica magazines provide great marketing opportunities. There are also in-article and on-line advertising opportunities at exceptional rates. Contact me for more information on leon@whyafrica.co.za or give me a call.
  • To subscribe to WhyAfrica’s free newsletters and magazines click on the link and register: https://www.whyafrica.co.za/subscribe/  
  1. 4. Partnerships
  • Maximise your African exposure and link with our large business network through becoming one of only 10 WhyAfrica partners. We have only five prime partnership positions left for 2023, so contact me at leon@whyafrica.co.za before the end of March to get the best deal.

Celebrate Africa Day the WhyAfrica Way!

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AgricultureEnvironmental Management & Climate ChangeEnergyESGInfrastructureMiningPolitical EconomyTourism and ConservationWater Management