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Africa’s stars are aligned

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WhyAfrica completed a successful Road Trip through South Africa, Namibia, Zambia, Zimbabwe and Botswana in July and August 2022. Image credit: Leon Louw for WhyAfrica

Africa’s stars are aligned

Despite challenges, African economies remain robust and in the long term, Africa’s outlook is positive. As the global world re-adjusts after Covid-19, Africa’s stars are aligned.

By Leon Louw, owner and editor of WhyAfrica

Africa faces tough challenges in 2023. Covid-19 lockdowns and the Russia/Ukraine crisis have decimated economies. Lacklustre global growth, especially in China, soaring inflation and exorbitant food and fuel prices curtailed any sign of growth in 2022.

Ironically, the same macroeconomic factors that has hampered the continent in 2022 and will continue to do so in the short term, will be the drivers of growth in the long term. For the first time in history, the African stars are aligned.

The global energy crisis and shortage of gas in Europe forced countries reliant on Russian and Ukrainian oil and gas, to find immediate solutions. Most turned to Africa’s hydrocarbon producers, and most African coal, oil and gas producers made a killing in 2022, and will continue to do so in the next three to five years.

Hydrocarbon solution short-term (Africa’s stars are aligned)

But the hydrocarbon solution is a short-term one. As the Just Energy Transition gains momentum, and with a Loss and Damage Fund taking shape in the wake of Cop27 in Egypt, African countries will be first in the line for reparations. With its abundant solar, wind and hydrocarbon potential, the renewable energy boom is about to explode in Africa. The world is already pouring enormous amounts of money into energy projects across the continent, which bodes well for the future.

Moreover, Africa is rich in mineral resources and hosts an abundance of lithium, copper, nickel, and Rare Earth Elements that will be required to bring about the envisioned energy transition.

Not only that, but Africa is also rich in fertiliser products like phosphates and potash. With no end in sight for the crisis in Ukraine, demand (and prices) for fertiliser will continue soaring (before the war started, Ukraine and Russia were the major exporters of fertilisers in the world).

On top of it all, Africa has a young, growing population eager to work, and large swaths of extremely fertile land lying fallow.

With the world’s demand for food expected to increase exponentially, agriculture will drive the African economies for the next 20 years and Africa could become the breadbasket of the world.

Climate change, conflict and political instability are the major risks, and a joint effort from all leaders across the continent is needed to safeguard the future. Now more than ever, Africa needs to speak with one voice.

Successful year for WhyAfrica (Africa’s stars are aligned)

After an extremely successful year, in which we published our 60th WhyAfrica newsletter, our 5th WhyAfrica magazine and completed an amazing Road Trip through Southern Africa, we are gearing up to better our 2022 performance.

Our plans for the 2023 annual WhyAfrica Road Trip in August and September 2023 are gaining momentum and we hope to see you along the way. Next year we will cover the Limpopo Province of South Africa, Zimbabwe, Zambia, DRC, Malawi, Tanzania, and Kenya. If you operate in these countries, and you want us to pop in, please contact me at leon@whyafrica.co.za

WhyAfrica reports about, and publishes newsletters, magazines and research reports about natural resources and the primary sectors of African economies, and the infrastructure, equipment and engineering methods needed to extract and utilise these resources in an efficient, responsible, sustainable, ethic and environmentally friendly way, so that it will benefit the people of Africa.

Furthermore, WhyAfrica promotes Africa as an investment and travel destination, analyses the continent’s business environment and investment opportunities, and reports on how the political economies of African countries affect their development.         

WhyAfrica provides you with business intelligence that matters. Africa is our business, and we want it to be yours too. To subscribe to WhyAfrica’s free newsletter or digital magazine, and for more news on Africa, visit the website at www.whyafrica.co.za or send a direct message. WhyAfrica launched its first ever digital magazine in November 2021.

The company will undertake its annual road trip through South Africa, Zimbabwe, Zambia, the DRC, Malawi, Tanzania and Kenya in 2023. If you are interested in sponsorship or advertising opportunities, please contact me at leon@whyafrica.co.za. We have a wide range of different packages and combo deals to give your company the greatest exposure to a rapidly growing, African readership.  

The 2022 Southern Africa Road trip issue of WhyAfrica’s magazine is now available in print. The magazine was distributed in South Africa, Namibia, Zambia, Zimbabwe, and Botswana during WhyAfrica’s 2022 Southern Africa Overland Road Trip, the company’s new and innovative platform. WhyAfrica has expanded its product range and now offers its readers, followers, advertisers, subscribers and partners the following:

  • Daily 24/7 online articles on WhyAfrica’s website (FREE)
  • Daily updates on WhyAfrica’s social media platforms (FREE)
  • Newsletters delivered to a handpicked audience every two weeks (FREE)
  • Two printed magazine per year distributed at large events and during our road trips across Africa featuring original, in-depth articles (FREE) with great, on-site photographs by the WhyAfrica team (FOR SALE UPON REQUEST)
  • Four digital magazines per year (FREE)
  • Live updates, video clips, articles, and podcasts during and after WhyAfrica’s annual road trips (Southern Africa in 2022, East Africa in 2023 and West Africa in 2024) (FREE)
  • Sponsorship and advertising opportunities for the annual WhyAfrica Overland Road Trips (PAID FOR)
  • A library where companies doing business in Africa can display scientific or research papers (PAID FOR)
  • A product section where companies doing business in Africa can display new offerings or services (PAID FOR)
  • Media partnerships with, and a presence at, most of the major conferences and exhibitions in the African mining, energy, agriculture, infrastructure, water management, ESG, environmental management, tourism, development, and conservation sectors (FREE)
  • WhyAfrica connects potential investors with new ventures in Africa and suppliers and service providers with existing companies in Africa (PAID FOR)
  • WhyAfrica assists companies in generating content focused on the wider African business community (PAID FOR)
  • Partnerships with companies doing business in Africa (PAID FOR)
  • Partnerships with companies thinking about expanding into Africa (PAID FOR)
  • In 2023 WhyAfrica members will have access to our in-depth articles about the African political economy, research, and country reports about the countries we visit on our road trips, and trends in the sectors that we cover (PAID FOR)
  • A WhyAfrica book is in the pipeline and if all goes according to plan, should be published towards the end of 2023 (PAID FOR)
  • The WhyAfrica consultancy arm assists and advises companies doing business in Africa through utilising our extensive global business network (PAID FOR)

 Become part of the WhyAfrica community. Tell us your story. Expand your footprint across Africa and partner with us to make the most of your African experience. 

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