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Africa in the age of change

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Africa will need more, bigger and better mines in the future. Image credit: Leon Louw for WhyAfrica

Africa in the age of change

The disruptive forces put into motion by the onset of Covid-19 in 2020 were the prelude to more great change in what scientists now refer to as the Anthropocene (the geological epoch dating from the commencement of significant human impact on Earth’s geology and ecosystems, including, but not limited to, human-caused climate change).

By Leon Louw owner of WhyAfrica and editor of the WhyAfrica magazine  

Even before the deadly pandemic struck there were early signs of new beginnings. Extreme weather events, revolutions spurred on by social media, a return to protectionism, and the rise of populist leaders had the entire world in a tailspin.

The earth-shattering global disruptions were, however, only the tip of a rapidly melting iceberg which soon became an unstoppable avalanche.

The metamorphism the world had to go through during the coronavirus seems paltry to what geopolitics, artificial intelligence, extreme weather events and machine learning would make us do three years later.

More, bigger and better mines (Africa in the age of change)

The importance of mining in a world desperate for new, viable energy sources can no longer be questioned. Africa, once the forgotten continent, is suddenly the centre of attention as global leaders realise that they need more, bigger and better mines.

A smooth energy transition will require mega-tonnes of critical materials to be mined. Those materials are still in the ground, and most are in places not yet explored. The African continent is one of those places.

At the same time, the mining industry has to solve a range of diverse problems. In this new era, miners have morphed into more than mere extractors of natural resources. They have become renewable energy specialists, agriculturists, environmentalists, climate change warriors, net-zero protagonists, and biodiversity specialists.

A multi-disciplinary approach is paramount in all endeavours and if large multinationals don’t see the big picture now, they will continue to be plagued by inefficiencies and dragged down by disruptions.

Innovate to disrupt (Africa in the age of change)

The same changes have wreaked havoc in the media industry. WhyAfrica was born because of these great disruptions.

Like many mining companies, we had to diversify our products and services and innovate to be different and to disrupt. Three years later we are more than just an online publication and magazine.

WhyAfrica’s unique Road Trips through Africa continues to grow and evolve, and our membership offers subscribers a range of benefits that will assist them on the ground when doing business in Africa.

In 2024 WhyAfrica will venture into the tourism space, with its sister company and tour operator Endorphin Expeditions undertaking its first expeditions with investors, sponsors, and tourists into Africa, which promises to be an exhilarating and unique experience.

There are more exciting products and ideas in the pipeline that will give our readers, followers, advertisers, members, partners, and sponsors a once in a lifetime African experience.

Onwards into the age of disruption!

Africa in the age of change


WhyAfrica provides on the ground information and business intelligence about the sustainable utilisation and extraction of natural resources in Africa, and can assist your company through:  

  1. Membership:
  • WhyAfrica’s membership offers great business insights to you, your company, and clients.
  • Amongst many other benefits, we will publish editorial content about you or your company on the WhyAfrica online platform and on all WhyAfrica’s social media pages – the annual fee is R6,500 and you can find out more or subscribe here: https://www.whyafrica.co.za/product/membership/ 
  1. Sponsorship:
  • WhyAfrica’s Road Trip takes place annually in July and August. During our Road Trip we aim to visit more than 30 project sites. Sponsoring the Road Trip, or to be a WhyAfrica member, gives you unparalleled insight into the business environment of the countries that we travel to and the project sites we visit.
  • To be a member or sponsor allows you access to invaluable, on the ground, business intelligence and a great marketing opportunity for all companies doing business in Africa.
  • The main aim of our Road Trips is to promote Africa as an investment destination and to showcase Africa’s greatest companies, and projects to our large global audience, which includes a list of potential investors, venture capitalists and serial entrepreneurs.
  • To view the photos of this year’s Southern Africa Road Trip click on the gallery link or follow our Instagram account at why.africa https://www.whyafrica.co.za/road-trips/whyafrica-road-trips/. 
  1. Advertising:
  • We publish daily online articles on our WhyAfrica platform and post them on social media every day. Our combined online reach is more than 45,000. In-article banner ads are highly successful advertising tools as is advertising space on our website.
  • In addition to our bi-weekly newsletters, we publish two printed- and two interactive digital magazines per year. The printed magazines are distributed at major events and conferences throughout the year, and also on our WhyAfrica Road trips.
  • Digital magazines are e-mailed to all our subscribers and shared on our social media platforms. A copy of the latest edition is automatically attached to all our outgoing e-mails.
  • WhyAfrica magazines provide great marketing opportunities. There are also in-article and on-line advertising opportunities at exceptional rates. Contact me for more information on leon@whyafrica.co.za or give me a call.
  • To subscribe to WhyAfrica’s free newsletters and magazines click on the link and register: https://www.whyafrica.co.za/subscribe/  
  1. 4. Partnerships
  • Maximise your African exposure and link with our large business network through becoming one of only 10 WhyAfrica partners. We have only five prime partnership positions left for 2023, so contact me at leon@whyafrica.co.za to get the best deal.

Africa in the age of change

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AgricultureEnvironmental Management & Climate ChangeEnergyESGInfrastructureMiningPolitical EconomyTourism and ConservationWater Management