Africa in the age of change
The disruptive forces put into motion by the onset of Covid-19 in 2020 were the prelude to greater change in what scientists now refer to as the Anthropocene (the geological epoch dating from the commencement of significant human impact on Earth’s geology and ecosystems).
Even before the deadly pandemic struck there were early signs of new beginnings. Extreme weather events, revolutions spurred on by social media, a return to protectionism, and the rise of populist leaders had the entire world in a tailspin.
The earth-shattering global disruptions are, however, only the tip of a rapidly melting iceberg which could soon became an unstoppable avalanche.
The metamorphism the world had to go through during the coronavirus seems paltry to what geopolitics, Artificial Intelligence, extreme weather events and machine learning made us do only three years later.
The importance of mining in a world desperate for new, viable energy sources can no longer be questioned. Africa, once the forgotten continent, is suddenly the centre of attention as global leaders realise that they need more, bigger and better mines.
A smooth energy transition will require mega-tonnes of critical materials to be mined. Those materials are still in the ground, and most are in places not yet explored. The African continent is one of those places.
At the same time, the mining industry has to solve a rage of diverse problems. In this new era, miners have morphed into more than mere extractors of natural resources. They have become renewable energy specialists, agriculturists, environmentalists, climate change warriors, net-zero protagonists, and biodiversity specialists.
A multi-disciplinary approach is paramount in all endeavours and if large multinationals don’t see the big picture now, they will continue to be plagued by inefficiencies and dragged down by disruptions.
The same changes have wreaked havoc in the media industry. WhyAfrica was born because of these great disruptions.
Like many mining companies, we had to diversify our products and services and innovate to be different and to disrupt. Three years later we are more than just an online publication.
WhyAfrica’s unique Road Trips through Africa continues to grow and evolve, and our membership offers subscribers a range of benefits that will assist them on the ground when doing business in Africa.
In 2024 WhyAfrica will venture into the tourism space, with its sister company and tour operator Endorphin Expeditions undertaking its first expeditions with investors, sponsors, and tourists into Africa, which promises to be an exhilarating and unique experience.
There are more exciting products and ideas in the pipeline that will give our readers, followers, advertisers, members, partners, and sponsors a once in a lifetime African experience.
Onwards into the age of disruption!
WhyAfrica’s founder Leon Louw recently had the opportunity to tell our African story in a podcast and interview with Lucentlands Media.
WhyAfrica aims to get more investors interested in Africa and to promote Africa as the world class investment destination it really is.
Although we focus on the mining, mineral exploration, agriculture, energy, infrastructure, water management, travel and tourism, ESG, environmental management and conservation sectors (and touch on Africa’s political economy), we cover the sustainable utilisation of natural resources across Africa against the backdrop of climate change, biodiversity loss and carbon emissions.
Through our annual WhyAfrica Road Trips, newsletters, and magazines we inform people involved in these sectors about what is happening on the ground in Africa.
During our annual WhyAfrica Road Trips through Africa we attempt to understand and dissect the business environments of the countries we travel through, we identify opportunities and think about solutions for unique challenges.
Most of all, we talk with and try to understand the needs of local communities and the impact of business, climate change and technology on the natural environment.
Please click on the link to listen to the podcast on Lucentlands YouTube channel:
Africa in the age of change